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http://blogs.wsj.com/numbersguy/tallying-bill-oreillys-name-calling-100/Tallying Bill O’Reilly’s Name-Calling
.... Mr. Conway, an assistant professor of journalism at Indiana University, and his colleagues recruited volunteers to watch hours of Mr. O’Reilly’s regular two-minute segment, “Talking Points Memo.” The volunteers saw 105 episodes, all of them aired in 2005. They tallied the use of seven rhetorical techniques identified as elements of propaganda by the now-defunct research group Institute for Propaganda Analysis. Mr. O’Reilly’s totals were then compared with those of the anticommunist and antisemitic 1930s radio broadcaster Father Charles Coughlin, as measured by IPA-funded researchers in a 1939 book.
In the resulting research, the most-stunning number was in the category where Mr. O’Reilly vastly exceeded Father Coughlin. According to Mr. Conway and his colleagues, Mr. O’Reilly called someone a name 2,209 times over 248.65 minutes, or 8.88 times per minute. “O’Reilly is a heavier and less-nuanced user of the propaganda devices than Coughlin,” the researchers stated in a press release. ....
But just what is name-calling? According to the researchers, it “gives a person or idea a bad label to make the audience reject them without examining the evidence.” As Mr. O’Reilly pointed out in his commentary about the study on air last week (which you can watch here), casting that wide net caused such words as “left,” “right,” “traditional” or “centrist” to be included in the count — “pretty much every description,” Mr. O’Reilly said. (Disclosure: Fox News is owned by News Corp., which has made an offer to buy Dow Jones & Co., which owns WSJ.com.) ....
The comparison with Father Coughlin is problematic because different researchers scored Father Coughlin and they used entire speeches while Mr. Conway chose to analyze just the “Talking Points Memo” segment. I asked Mr. Conway if current TV style might cause many commentators to score high on these propaganda measures. He said he hoped other researchers picked up where his group left off, perhaps by investigating MSNBC commentator Keith Olbermann, a frequent O’Reilly critic whose show “Countdown” launched in 2003. “We couldn’t think of anyone who would even be in
sphere” when designing the study, Mr. Conway said.
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