Chain of ConfidenceFor over 60 years, Tupperware has made an unwavering commitment to Enlighten, Educate and Empower women from across the globe, creating invaluable connections that last a lifetime. Chain of Confidence invites women to share in the immeasurable rewards of self-confidence and ensures the next generation of women will benefit from this knowledge.
Tupperware's Chain of Confidence honors women around the world and the profound, life altering impact that they can have on one another. The campaign celebrates the powerful bonds of friendship that connect women together and significantly shape who they are and who they have the potential to become. Women connecting with one another creates an extraordinary source of strength enabling them to feel confident in themselves, secure in their ability to succeed, empowered to make their voices heard and motivated to continually strive for greater achievements.
Through a major partnership with the Boys & Girls Club of America, Tupperware will sponsor the SMART Girls program. Offered in clubs nationwide, the program is designed to guide young girls in making smart choices for their future and in helping them discover the best in themselves in areas of health, fitness, prevention, and specifically, their self-esteem. To launch the program, Tupperware Brands Corporation is donating $1.5 million dollars over the next three years to the organization. Tupperware believes that the SMART Girls program will help foster positive connections between young women allowing them to develop a strong sense of self-confidence that will enable them to become leaders in their communities.
http://chainofconfidence.com/