It is in the business of entrancing us. It does not care whether it is through fear or anger. Its only goal is to get you to tune in and watch commercials. Thats it. That is all the Corporations are interested in. They cannot have any other intent. No matter what individual members of the media may have in mind. At the end of the day the only thing that matters to the Corporations is if people are glued to their sets watching the ads so the revenue keeps flowing in.
So when we sit in wonder as to why the media would give voice to people like Ann Coulter or Bill O'Rielly it is because it entrances people. For those that agree with them it is because they fan the flames of anger and hate. For those that disagree with them it is because the anger compels them to tune in to see what outrage they will rail about today.
Emotions are the market in which the MSM deals in this day and age. Reason simply does not sell. Reason is boring. Reason does not sell soap. Emotions get people whipped up. Emotions are primary to how we see the world. And they are the easies way by which to demand our attention. And the MSM cannot but help to go to what makes it money.
That's one reason I prefer the written word when finding information--there's an emotional distance there. Plus I do my reading online--that way I can choose to read a variety of opinions.
3. If we do a little emotional whipping of our own, the MSM will be compelled to watch.
It's something to consider. As you noted, reason doesn't sell, and pure emotion based on lies is sooner or later revealed as a sham. But emotion backed by reason...
There's no "Main Street" in corporate media. If anything they destroyed many local papers, radio and TV news operations...thus removing Main Street from the public airwaves.
The corporate media's main responsibility is to its owners and stockholders. It's to generate profits from attracting ears and eyeballs to their various venues. It has little fiduciary responsibility to present information and continued deregulation of both broadcast and cable have enabled these corporations to define what they call "News".
Today's corporate media structure is to make quick profits to keep a step ahead of mounting debts and keep the stock price stable. These are the ultimate ratings and it requires each division to meet targets to keep the stockholders (or the anal-ists) happy...and this has created a bare-bones, manufactured "news" environment where the corporate media prefers to create the story rather than cover it.
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