US News & WR memo: 'December issue will be our last printed monthly sent to subscribers'

USN&WR: 'December issue will be our last printed monthly sent to subscribers'
Memo to US News & World Report employees


Colleagues, We're finally ready to complete our transition to a predominantly digital publishing model with selected, single-topic print issues. This will allow us to make the most of the proven products, useful journalism, and great audience growth we've been sustaining. Thanks to all your great work, we've been able to maintain our core values of creating high-quality content while establishing a new, healthy business model. This puts us in a strong position to continue building the U.S. News brand in the new media world. As you know, we've been a leading innovator in adapting to the changing environment -- and we don't intend to give up that lead.

The December issue will be our last print monthly sent to subscribers, whose remaining print and digital replica subscriptions will be filled by other publishers. Going forward, our non-subscription print offerings will be for newsstand sale and targeted distribution. They'll include the college and grad guides, as well as hospital and personal finance guides. In addition, we’ll publish four other newsstand special editions, focusing on history, religion and some of the other subjects that have been a success for us in the past. And of course we’ll continue to expand our audience and products on the various usnews.com channels and grow the digital U.S. News Weekly.

All of us at U.S. News Media Group have been aggressively responding to the changing habits in the media marketplace, and these latest moves will accelerate our ability to grow our online businesses and position ourselves to take advantage of the emerging platforms for distributing information such as the iPad and Android tablets. We'll discuss this in more detail in meetings starting next week.

With an average unique audience of 9 million and counting, we've become a significant publisher in the digital space, creating content that people want and an audience that advertisers will pay for. Each of our channels -- Politics & Policy, Education, Money, Health, Autos, and Travel -- are now fully-formed business units that are developing on their own best course. By working both in the vertical channels and horizontally across them, the company has diversified its revenue beyond display advertising to include e-commerce products, lead generation, licensing and other sources.

http://www.poynter.org/column.asp?id=45&aid=194030