Apple teams up with Rupert Murdoch to publish iPad-only paper

jpgray

(1000+ posts) Send PM | Profile | Ignore

Thu Nov-25-10 12:49 AM
Original message

Apple teams up with Rupert Murdoch to publish iPad-only paper

Rupert Murdoch creates 'iNewspaper' - with the help of Steve Jobs

Rupert Murdoch, head of the media giant News Corp, and Steve Jobs, the chief executive of Apple, are preparing to unveil a new digital "newspaper" called the Daily at the end of this month, according to reports in the US media.

The collaboration, which has been secretly under development in New York for several months, promises to be the world's first "newspaper" designed exclusively for new tablet-style computers such as Apple's iPad, with a launch planned for early next year.

Intended to combine "a tabloid sensibility with a broadsheet intelligence", the publication represents Murdoch's determination to push the newspaper business beyond the realm of print.

According to reports, there will be no "print edition" or "web edition"; the central innovation, developed with assistance from Apple engineers, will be to dispatch the publication automatically to an iPad or any of the growing number of similar devices.

http://www.guardian.co.uk/technology/2010/nov/21/ipad-newspaper-steve-jobs-rupert-murdoch

Printer Friendly | Permalink | | Top

Wickerman

(1000+ posts) Send PM | Profile | Ignore

Thu Nov-25-10 01:05 AM
Response to Original message

1. Murdoch and Mac?

Ouch, that's gonna leave a mark.

Printer Friendly | Permalink | | Top

jpgray

(1000+ posts) Send PM | Profile | Ignore

Thu Nov-25-10 01:22 AM
Response to Reply #1

2. I wouldn't worry--adversity is the meat on which brand loyalty feeds

For the real fan, true love never tested is never trusted, and nothing builds solidarity like a feeling of persecution, denunciations of fair-weather supporters of the one true product, etc. Heck, we see that here often enough.

(Disclaimer: I have no horse in the Apple wars)

Printer Friendly | Permalink | | Top

Vinnie From Indy

(1000+ posts) Send PM | Profile | Ignore

Thu Nov-25-10 04:10 AM
Response to Reply #2

4. Beautiful prose, but this is fucked up

I doubt that real fans of Apple will turn away, but I doubt MANY Apple fans will read Rupert's BS paper.

Printer Friendly | Permalink | | Top

jpgray

(1000+ posts) Send PM | Profile | Ignore

Fri Nov-26-10 10:16 AM
Response to Reply #4

5. When we tie our indentity to a product, we imagine its maker shares our ideology

Edited on Fri Nov-26-10 10:18 AM by jpgray

It's a pervasive impulse, and not at all limited to Apple fans. We may like the music, but not what the musician thinks, in other words. We want to believe that if we value some product, the producer must share our values.

For my own part, I remember when I learned Mike Nelson of MST3K fame was right-wing, read the Weekly Standard, etc. I couldn't believe it. He's still hilarious, of course.

Printer Friendly | Permalink | | Top

RainDog

(1000+ posts) Send PM | Profile | Ignore

Thu Nov-25-10 01:50 AM
Response to Original message

3. fail

if this is successful on a mac - I just may have to switch to pcs.

Printer Friendly | Permalink | | Top

jpgray

(1000+ posts) Send PM | Profile | Ignore

Fri Nov-26-10 10:23 AM
Response to Reply #3

6. Both work well enough, it's really just a matter of personal preference

Now has anyone seen my Amiga?

Printer Friendly | Permalink | | Top

DU AdBot (1000+ posts)

Tue May 07th 2024, 05:21 AM
Response to Original message

Advertisements [?]

Top

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators

Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.