Obama Resonates with Swing Voters, says Democracy Corps dial test

Obama Resonates with Swing Voters .

In his first State of the Union address tonight, Barack Obama demonstrated a clear understanding of the problems facing the country and outlined a path forward that swing voters want to see their members of Congress follow. Especially in his understanding of the economic challenges we face, his aggressive stance on financial reform and bringing accountability to Wall Street, and his commitment to fighting for solutions to the country’s problems, the president dispelled many doubts that had clouded attitudes toward him and rallied swing voters to his agenda for change. The challenge remains whether he can convince a visibly recalcitrant and divided Congress to act.

Democracy Corps conducted dial testing of the speech with 50 independent and weak partisan voters in Nevada, followed by focus group discussions with voters who shifted toward approval of Obama’s performance in office. This difficult audience for Obama was a heavily Republican-leaning group (46 percent Republican, 20 percent Democratic) that split their votes in 2008 (52 percent Obama, 46 percent McCain) but had moved away from him over the past year, with majorities expressing disapproval with his job performance and unfavorable views of him on a personal level.

Obama saw a substantial, but not overwhelming, spike in his overall numbers with his personal favorability rating and job approval both increasing by 16 points. But his speech drove much bigger shifts among these initially skeptical swing voters on several key issues.

Most important, Obama managed to decisively reverse the view that he was too close to Wall Street. In a Democracy Corps survey from just before the Massachusetts election, we found that a 49 to 41 percent plurality said Obama and Democrats were more concerned with bailouts for Wall Street than creating jobs for regular Americans. Entering the evening, swing voters in this group agreed with a 48 to 16 percent plurality saying Obama “puts Wall Street ahead of the middle class.” But after the speech, the number disagreeing with that statement jumped a remarkable 50 points, to 66 percent. Moreover, Obama saw a 38-point increase in support for his banking reform plan and a 40-point increase in the percent saying that he “stands up to special interests.” Obama’s strong words for the banks clearly resonated and generated some of the strongest scores on our dials of the night from Democrats, Republicans and independents.



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http://www.democracycorps.com/focus/2010/01/obama-resonates-with-swing-voters/

usually doesn't last.

.... in 2012.