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Clio the Leo Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 09:33 AM
Original message
"White House revamps communications strategy"
Edited on Mon Feb-15-10 09:55 AM by Clio the Leo
Yay!!!!! :applause:

White House revamps communications strategy
By Michael D. Shear
Washington Post Staff Writer
Monday, February 15, 2010

White House officials are retooling the administration's communications strategy to produce faster responses to political adversaries, a more disciplined focus on President Obama's call for "change" in Washington and an increasingly selective use of the president's time.

The messaging adjustments are the result of an end-of-the-year analysis in which White House advisers said the president's communications team had not taken the initiative often enough and had allowed drawn-out debates in Congress, and relentless criticism by Republicans, to drown out his message.

"It was clear that too often we didn't have the ball -- Congress had the ball in terms of driving the message," communications director Dan Pfeiffer said. "In 2010, the president will constantly be doing high-profile things to be the person driving the narrative."

Senior White House aides described the changes as an aggressive response, aimed at producing fresh momentum for the president's faltering agenda and regaining the advantage ahead of the congressional midterm elections in November.

Vice President Biden's appearances on two Sunday morning talk shows were part of the new response -- in this case, to rebut former vice president Richard B. Cheney's accusations that the administration is weak on terrorism. Biden, who taped one of the shows in advance, said his predecessor was attempting to "rewrite history."

Obama's surprise news conference last week -- his first in nearly seven months -- is another example. After a bipartisan meeting with congressional leaders, Obama faced the media to declare his willingness to work with Republicans. But he warned: "I also won't hesitate to condemn what I consider to be obstinacy that's rooted not in substantive disagreements but in political expedience."

More...
http://www.washingtonpost.com/wp-dyn/content/article/2010/02/14/AR2010021403550.html


It's like having Da Vinci on your payroll and telling him not to paint too much. If they're worried that the President might become overexposed, let him GET TO THAT POINT first.
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babylonsister Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 09:35 AM
Original message
Yay! This needed to be done. Rec'd. nt
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NJmaverick Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 09:35 AM
Response to Original message
1. This is a wise adjustment. Too often others or worse the repubs
were driving the messsage
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GoCubsGo Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 09:36 AM
Response to Original message
2. Better late than never.
Please don't slack off, guys.
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patrice Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 09:40 AM
Response to Original message
3. hope
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Clio the Leo Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 09:42 AM
Response to Reply #3
4. Yep, never stop plucking those strings...
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patrice Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 09:59 AM
Response to Reply #4
8. I'm not sure what you mean by that, but MY hope is given Freely . . .
Edited on Mon Feb-15-10 10:00 AM by patrice
because it IS mine.
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Clio the Leo Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 10:15 AM
Response to Reply #8
10. That painting inspired a sermon....
Edited on Mon Feb-15-10 10:16 AM by Clio the Leo
.... and that sermon inspired a speech and that speech helped change history.

The painting is called, "Hope."

In 1990, Obama was captivated by a sermon delivered by the Rev Jeremiah Wright, his controversial former pastor. The focus of the sermon was Hope, Watts's melancholy painting of a hunched and blindfolded girl who sits atop a globe and tentatively plucks at a single string on her crude wooden lyre.

At first glance, it is hardly the most comforting of images, with its pea-soup greens and murky greys; indeed, GK Chesterton quipped that Watts might more accurately have called his painting "Despair". Watts actually painted two versions of Hope: one hangs in Tate Britain; the other, from a private collection, went on show at London's Guildhall Art Gallery this week, as part of a substantial exhibition of Watts's work.

But the painting's message of faith in the face of adversity fascinated Wright. "The harpist is sitting there in rags," he preached. "Her clothes are tattered as though she had been a victim of Hiroshima… the woman had the audacity to hope."

The phrase stuck irrevocably in Obama's mind. He adapted it as the title of his rousing address to the Democratic Convention in 2004. In 2006, he used it again, as the title of his second book.

http://www.telegraph.co.uk/culture/art/3563194/Barack-Obamas-favourite-painting.html


We gotta keep plucking our harp ... even when there's only one string left. THAT is what I meant. ;)
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patrice Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 10:16 AM
Response to Reply #10
11. Thanks for the info. Sorry about my hair trigger. Perhaps you understand . . .
"Locus of control" seems to be an issue for many of us lately.
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zipplewrath Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 09:43 AM
Response to Original message
5. The presumption is about method
Edited on Mon Feb-15-10 09:44 AM by zipplewrath
They are presuming the problem is delivery, not the message itself. I'm afraid folks heard loud and clear that they were negotiating with Baccus and Nelson. I'm sure they heard loud and clear that they sold out to the anti-abortion crowd. They heard loud and clear that they sided with Big Pharma and are preventing the negotiation of drug prices. They heard loud and clear that single payer not only wasn't in the room, but were arrested outside. We heard loud and clear that he "didn't campaign on the public option".

Someone inside the White House might want to consider, for just a minute, that the problem isn't the delivery, it is the message that is being delivered in the first place. They might want to consider that when you consider your audience "f*king retarded", that the problem is the message, not the delivery.
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MarjorieG Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 10:13 AM
Response to Reply #5
9. Single payer was off when Kennedy thought MA plan better chance of succeeding, after annual Medicare
push failing each year. As far as I've heard, Obama touted public option behind and in front of the camera, but the ads, media and GOP messaging scared Congress too much to include it. The public still wants it, whatever it thinks it is, except those who substitute it for government option as a negative. Given current difficulty to pass anything, maybe wise not to draw line in the sand for it. Obama conceded the public didn't like the horse-trading, but how else were we to get to 60 with Nelson?

Obama inherited a lot of the spirit and particulars of the bills, as well as the decades honed negative messaging and double dealing by insurance and Wall Street.

If he's sticking to what's in the House and Senate bill for options, probably won't include Medicare to 55, which would have been been easier to achieve and resonate at the polls. Still undercuts message to rein in Medicare.

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zipplewrath Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 10:31 AM
Response to Reply #9
14. And all of this is "message"
If they want to try to claim that the problem is "message delivery", they have to realize that "Kennedy thinking" isn't the basis for keeping single payer advocates literally and figuratively "out of the room", much less having them arrested. When you're "arresting" your friends, and calling them retarded, your problem isn't delivery, it's you. Look, I agree, single payer never really had a chance. I think it is why, at the time, alot of us griped, but accepted that moving on to a "public option" was a reasonable compromise. The problem was we got suckered. The public option wasn't a compromise, it was a new starting point. If we were going to have a starting point, it should have been single payer. Score that with the CBO. The public option didn't scare the House, and to a great degree, other than a couple of Senators, it didn't scare the Senate either. Rahm has never liked it, which I suspect was the biggest problem.

And Obama didn't "inheret" Rahm. He picked him, and his whole strategy, including the horse trading, came with that choice.
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depakid Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 10:19 AM
Response to Reply #5
12. +1
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dgibby Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 10:51 AM
Response to Reply #5
15. Amen! n/t
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depakid Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 09:50 AM
Response to Original message
6. K & R for good news- and hopefully, a wise move
As I recently posted:

Going into the election cycle it's become clear (to me at least) that the Whitehouse and the DNC needs to put together something akin to a communications war room (for a lot of reasons) but mainly because these sorts of deals -like the Bloomberg interview keep cropping up.

It's not like America has anything close to a fair and accurate mass media- no one's going to be able to argue "context" effectively for them once the meme's out of the barn.
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quantass Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 09:52 AM
Response to Original message
7. Bravo but why do i get the sense of DEJA VU? Well we'll see... nt
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jefferson_dem Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 10:23 AM
Response to Original message
13. This is a smart move.
Too much defense lately. It's time for a full court press and then slam in their face.
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Phx_Dem Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 11:12 AM
Response to Original message
16. Great news.
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quiet.american Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 11:40 AM
Response to Original message
17. For the love of God, it's about effing time! Glad to hear this. nt
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lunatica Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 01:20 PM
Response to Original message
18. It looks like they're listening to us finally
This is very promising. Take the bully pulpit by the horns and run screaming into the 21st Cyber Century. Bypass the MSM and forge new communications channels where the media has to change or become defunct.

I approve

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DailyGrind51 Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 01:25 PM
Response to Original message
19. Just hire James Carvill and "take the gloves off"!
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FrenchieCat Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 01:33 PM
Response to Original message
20. This is needed.....as there was no one in congress actually looking out
for the White House except for a couple of folks, and somehow, the media muted those voices early and often...which is one of the reasons we only saw Republicans on our televisions 24/7.
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Cha Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-15-10 08:48 PM
Response to Original message
21. Always striving to be better and this
is one of the most important areas to be at their absolute Best!
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