Greenpeace Fights Mattel Corp over Indonesia's Rainforests

Greenpeace activists dressed as “Ken” dolls rappel down Mattel headquarters in Los Angeles, June 7, 2011, with a clear message to their former girlfriend: “BARBIE, IT’S OVER. I DON’T DATE GIRLS THAT ARE INTO DEFORESTATION”. Greenpeace investigators found that toymaker Mattel are using packaging from Asia Pulp and Paper (APP). APP has been exposed many times for wrecking Indonesia’s rainforests to make products such as packaging.

'Barbie, It's Over' says Ken: Greenpeace Accuses Matel of Destroying Indonesia Rainforests

Indonesia is seen as a key player in the fight against climate change and is under intense international pressure to curb its rapid deforestation rate and destruction of carbon-rich peat lands.
Indonesia revealed a long list of exemptions to a two-year moratorium on logging in May, a concession to the hard-lobbying plantation industry in Southeast Asia’s largest economy.

“Greenpeace is … calling on the government of Indonesia to institute stronger measures to protect our last remaining natural forests and peat lands,” said Zulfahmi, Greenpeace Southeast Asia Forests Campaigner. “This should be followed by a review of existing concessions.”

Last year, French retail giant Carrefour said it would stop buying certain products from APP citing concerns over environmental sustainability.
APP released an audit it said showed allegations it destroyed rainforest were baseless and invalid.

http://www.commondreams.org/headline/2011/06/08-6




APP is owned by the palm oil giant Sinar Mas Agro Resources & Technology, or SMART , which last year released an independent audit after Greenpeace alleged the company bulldozed high conservation value forests and damaged carbon-rich peat lands.