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PETITION: Tell Scholastic: Stop Pushing Corporate PR in Classrooms

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Donnachaidh Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jun-10-11 06:28 PM
Original message
PETITION: Tell Scholastic: Stop Pushing Corporate PR in Classrooms
http://www.change.org/petitions/tell-scholastic-stop-pushing-corporate-pr-in-classrooms

rusted children's publisher Scholastic is abusing its privileged position in schools. Scholastic’s InSchool Marketing division offers its services to corporations as a curriculum producer for hire. Its mission is “to promote client objectives” and “make a difference by influencing attitudes and behaviors.” Scholastic’s clients have included McDonald’s, Cartoon Network, Shell, SunnyD, Nestle, Disney and the corporate-funded Chamber of Commerce.

We know that Scholastic is listening right now. Bowing to pressure from members of the CCFC, Rethinking Schools, and environmental groups around the country, Scholastic has already agreed to stop distributing coal industry-funded teaching materials in elementary school classrooms. But Scholastic’s commercialization of children’s classrooms runs much deeper than coal.

So please, tell Scholastic: Stop pushing corporate PR in classrooms.
Read Petition Letter

Sign and read more at the link --
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Lionessa Donating Member (842 posts) Send PM | Profile | Ignore Fri Jun-10-11 06:33 PM
Response to Original message
1. Like that will do any good. I hadn't been in a grade school in a while,
I went back because I decided to donate some toys and books to the local school my kids went to. We walked around a bit while I was there, and I was astounded at the banners and posters all over promoting one local tv channel, pepsi products, and more... the principal explained that they came with and were required by the entities in order for them to get the extra cash "contributions" ....

Scholastic is the least of the problems.
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