NY Times article about Keith today (MSNBC developing show for Chris Hayes)

Not surprising. He's a natural.
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Challenging MSNBC, which has a stable lineup of left-leaning hosts, will be Current TV, where Keith Olbermann will start anchoring the 8 p.m. hour, his former time slot on MSNBC. Rather audaciously, Mr. Olbermann will try to draw viewers away from MSNBC and to his new home, where he wants to add more hours of like-minded hosts.

Already, Mr. Olbermann seems to have succeeded in one respect: in creating a robust marketplace for liberal television talent. Since he left in January, MSNBC has signed prominent contributors like Eugene Robinson, the Washington Post columnist, to new long-term contracts, in some cases staving off Current’s attempts to poach them. MSNBC has also tried out new hosts, like Cenk Uygur, an Internet talk show host who has become the channel’s 6 p.m. anchor. The channel’s total ratings are holding steady so far this year.

Mr. Olbermann, meanwhile, has persuaded some boldface names to appear on Current, where he is recreating his MSNBC show, “Countdown.” His huge challenge will be persuading viewers to come too, given that the channel is generally watched by only tens of thousands of viewers at any given time and is high on the channel lineup in most markets. He anticipates that the early viewership totals will be low; he said on a conference call with reporters on Friday, “We’re in this for the long haul.”

snip...

Guest bookings are also important because popular guests can become full-time hosts. Mr. Hayes, for instance, is a frequent substitute for Lawrence O’Donnell and for Rachel Maddow, two MSNBC anchors. Now MSNBC is developing a show for Mr. Hayes. Mr. Uygur was groomed the same way.

http://www.nytimes.com/2011/06/20/business/media/20pundit.html

They are getting nervous.

...after thinking there might be horrific changes with the arrival of comcast on the scene - the ads done by Rachel, Ed and Lawrence are really good imo.

Still, I'm looking forward to watching Keith and others on Current.

Let's hope MSNBC finally gets the message and dumps Joe & Meeka. They need to be replaced with hosts that are not trying to compete with FOX for morning Wingnuts. If Current puts up a halfway decent morning show Scarborough will lose half his audience right away.