Colorado School Board Sells Advertising on Report Cards

Colorado School Board Sells Advertising on Report Cards

In need of new revenues because of budget cuts, a Colorado school district has approved the printing of advertisements on student report cards.

The Jefferson County School District, west of Denver, will receive $90,000 over three years for running a two-inch ad in elementary students’ grade notices that promotes CollegeInvest, a state-run program that administers college savings programs.

“Facing $70 million in budget reductions over the next two years, we really do need to be creative,” Lorie Gillis, chief financial officer for Jeffco Schools, told Denver’s 9 News.

Angela Baier, chief marketing officer for CollegeInvest, said the advertisements are a “win-win for both of us” since both parties are involved in education. The ads will get parents thinking about saving for college, Baier added, who admitted the move by Jeffco Schools could raise questions.

http://www.allgov.com/Unusual_News/ViewNews/Colorado_School_Board_Sells_Advertising_on_Report_Cards_111116

revenue is on!

"Hey, look Mom and Dad! I got A's and B's and Pizza Hut and Wal-Mart!"

like Nascar drivers?

The state is paying a local district for advertising, instead of simply putting that money into underfunded schools?

Something is very wrong here.

Can they hear me now?

My daughter will graduate from this school district in the spring.

Thank god.

I am so ready to be finished with this rapidly declining school district.

Advertising at the football stadium, on the school buses and now on the report cards.

This is Jefferson County School District: zero tolerance run amuck; the corporate charterists control the school board now; they lay-off teachers but won't touch really sports; slavishness towards testing; a corporatist, 1% superintendent; a college or nothing mentality that leaves thousands of kids with no choices; and on and on.

I have tried in my own little way to fight the trend to mediocrity and public-private charters and the inane testing ... it is hopeless at this point.

because I still think it's fishy that a state-run program is spending money on advertising when that money could go straight to the schools.

Am I missing something? How does this make sense?

But it's ugly all over. And idjits just voted down a miniscule tax increase that would have gone toward funding schools. Lawdamussy.