Hey OWS.... you're doing it all wrong. It's all about "branding". LOL!!!!

I was listening to NPR's Market Place in the car today and nearly had an accident
because I was laughing so hard the tears were obstructing my view of the road!
Hey OWS, never fear, the peanut gallery marketers are giving free advice on how to
get out the message. In a word..."branding". This is the language they understand.
You can always get branded so that you stand out in the herd.

I think one of the many things they fail to realize is that we ARE the herd...the 99%
speaking in one voice.
And we're on message whether the 1% get it or not. What they'd like to convince us of
through their mass messaging, polls, and talking points, is that we AREN'T the majority.

I could go on but I'd love to hear your response to this program (audio and transcript)

-------

Where does Occupy go from here?


excerpt..

Now that they're not actually occupying anymore, they've taken to the streets with their message. But how far can that go if part of the 99 percent -- people who by and large sympathize with the Occupy message -- are losing patience?

There are people out there whose jobs it is to help businesses answer those kinds of questions. They're called brand managers, marketing consultants, political operatives in some cases. We got some of them on the phone for a little Occupy advice.

Martin Lindstrom's the author, most recently, of a book called "Brandwashed."

Martin Lindstrom: A successful demonstration always is a demonstration when you can relate to the people, where you feel empathy. You feel either sorry for them or you feel, 'That could have been me!' But when you start to go out and stop the traffic or create a mess in the business lives of other people, that's where suddenly it very quickly turns around.

Every branding person we talked to said, first things first: Clarify the message.

Sasha Strauss teaches brand strategy at the University of Southern California.

Sasha Strauss: That's the beauty of a well-established brand story, is that people can remember you and refer to you effortlessly. And that's the challenge with Occupy.

cont'd

http://www.marketplace.org/topics/economy/occupy-wall-st/where-does-occupy-go-here

I was on my way to local day of action,.

ya, that's my first reaction...:rofl:

It's about UNITY, assholes! The message is Bigger than that! DUH!
sorry, I'm tired, hopped up on Motrin, should go to bed ;)

These fucking advertising people are so wrapped up in their half-assed version of the world that they can't even detect the glaring irony of these discussions. I mean seriously, is Professor(?) Strauss of USC that fucking stupid? Or does she just utterly believe that her mode of producing instant recall for trinkets, baubles, and otherwise worthless commodities is something like a universal mode of human communication? She can't be that dumb, right?

I am also dumbfounded by the whole concept of marketing "professors"

Branding is the opposite. Branding is about excluding those who don't fit with your brand.

Branding is making your product stand out. Occupy is about being together as a group with any person at random taking the lead. The idea of Occupy is to be together as a group in which no one person dominates or stands out.

They just don't get it.

:rofl:


They truly have created their own little world, haven't they?

But they really want to get inside our heads and control the message. I'm sure
they can't quite figure out how they can control something so organic and
unpredictable as this 'movement'.

People are in the moment and responsive.

A big fat "OWS" right on its rump.

They had Grover Norquist for comment. NPR. :wtf:

...black is white, up is down, altering a word's meaning, co-opting another's words as their own, etc.

Naomi Klein said it best talking about how their shock tactics and distorted messaging ultimately wears off:

(paraphrasing)
"They didn't win the intellectual debate. We never stopped believing that we could build a more just
egalitarian society....shock wears off. They have a tough intellectual job...their job is to convince people that by trying to do good you do bad and that by doing bad, by pursuing your most selfish desires, you do good. Crazy talk!. Very expensive to convince people of something so counter intuitive.
It is much cheaper to convince people that to do good is good, bad...bad."


This 6 part video series by Naomi Klein is great btw.
http://www.youtube.com/watch?v=CG_xRZW32X0&feature=relmfu

...that's running this country into the ditch.

I think President Obama said it right in 2010 about the Republican conspiracy to deceive America: “After they drove the car into the ditch, made it as difficult as possible for us to pull it back, now they want to keys back. No! You can’t drive. We don’t want to have to go back into the ditch. We just got the car out.”

I'm so tired of being told it can't be done...I'm so tired of being told that change can't happen. I'm so tired of being told that nothing matters and we can't trust one another to do right by our country.

I think it's time to launch a letter writing campaign to the newspapers and demand to be fairly interviewed.

when they reported on their efforts to create fire:

MARKETING GIRL:
When you have been in marketing as long as I have, you’ll know that before any new product can be developed, it has to be properly researched. I mean yes, yes we’ve got to find out what people want from fire, I mean how do they relate to it, the image -

FORD:
Oh, stick it up your nose.

MARKETING GIRL:
Yes which is precisely the sort of thing we need to know, I mean do people want fire that can be fitted nasally.



They get bogged down also on creating a wheel since they can't agree on what color it should be.

made at least in part with materials from indigenous cultures supplied at fair priced markets. Perhaps franchised stylish "Occupy" outlets can open at the malls all across the country - of course with a certain modest percentage of the profits designated for organic oriented inner city food banks.

Demographics over democracy.

Market-tested messaging that narrows political discourse down to empty soundbites to sell your "brand" over expanding the dialogue and debate so that it honestly addresses the real needs of real people.

Isn't this a big part of the reason we're in the mess we're in?

logos for something to peddle. This is a movement not a creative pitch session. I'm so sick if this way of thinking.