Media Matters President Departs, Launches New Firm

http://bullfightstrategies.com/press.htm

Washington, DC — Today, Media Matters for America president Eric Burns announced his departure from the organization to launch a new strategic communications firm -- Bullfight Strategies. Media Matters contributor Karl Frisch also announced his departure to partner with Burns. They first joined forces working on the House Rules Committee for Rep. Louise Slaughter (D-NY) where they spearheaded efforts to address Republican corruption and Congressional ethics.

Also partnering with the duo is Clay Johnson, an original co-founder of the powerhouse political Internet consultancy Blue State Digital, which provided the online tools and technology propelling President Obama into the White House. He will lead the firms efforts in building technology platforms to assist progressive communications professionals and strengthen left-leaning media infrastructure.

Burns and Frisch built the backbone behind Media Matters rapid response communications structure that has forever altered the political and news media landscape. In the House Rules Committee they aggressively pursued Republican corruption offering the messaging and strategy that eventually led to the 2006 ethics reform in Congress. Johnson, an original co-founder of Blue State Digital, is a respected pioneer of digital communications whose technical acumen is unmatched. The trio understands the 24-hour media, knows how to drive a news cycle, and has experience managing serious communications crises. Few can match the experience, innovation and expertise that Burns, Frisch, and Johnson bring to the table with Bullfight Strategies.

"The disastrous fall elections showed that progressives desperately need a different communications and media strategy utilizing new tools and new tactics to be competitive," said Burns. "Thats why I left Media Matters -- to build a firm that will empower clients to win in the media arena. The Bullfight Strategies method combines effective messaging with a unique understanding of how to aggressively and creatively drive a successful media narrative.

Our messaging sucks on the Left.

Something like Snopes but designed for the Media. Anytime a politician goes on the air to make a statement there should be an Instant way to check for truthfulness. Let them try and slant that however they can but at least they won't be allowed to out and out LIE as they can now..Make the Media Accountable....

getting too big and flooded with emails.