Microsoft apologizes for using Japan disaster to market Bing

ChromeFoundry

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Sun Mar-13-11 12:23 PM
Original message

Microsoft apologizes for using Japan disaster to market Bing

NETWORKWORLD - 03/13/11

Microsoft apologizes for using Japan disaster to market Bing
Tweet tying company contributions to number of retweets causes uproar

The first rule of using social networking as a marketing tool should be: Know when to do it and when not to do it. The aftermath of an unfathomable natural disaster should be Example No. 1 of when not to do it.

Yet those responsible for Microsoft's Twitter account dedicated to its search engine, Bing, yesterday afternoon treated the ongoing tragedy in Japan as an opportunity to spread the word about their product.

Here is the offensive tweet:

How you can #SupportJapan - http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K.

Mentioned in this Tweet

Try Bing. A new way to search, explore, & decide

Source: http://www.networkworld.com/community/blog/microsoft-apologizes-using-japan-disaster-mar

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fascisthunter

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Sun Mar-13-11 12:26 PM
Response to Original message

1. wow... what a clever ideas Marketing Department, don't they

fucking disgusting.

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snagglepuss

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Sun Mar-13-11 12:28 PM
Response to Original message

2. Morally bankrupt. Utterly utterly disgusting. nt

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DU AdBot (1000+ posts)

Wed May 01st 2024, 12:47 PM
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