Are Democrats are failing to brand the GOP as The Trump Party?

This was a class project for some university students, so I don't know how much veracity it has, but the conclusions seem reasonable to me.

They conclude that the electorate in general is not linking the GOP and Trump very closely. It seems many view Trump as a one-off associated with cutural issues, while the GOP is more generally aligned with policy issues like healthcare and tax reform. Trump isn't widely associated with policy issues at all. The conclusion for Democrats is that we need to do all we can to tie the GOP and Trump together for non-engaged voters. As Dean Obeidallah frequently says, "Trump is the GOP, and the GOP is Trump."

https://towardsdatascience.com/what-donald-trump-can-learn-from-data-science-eab2ca2ab114

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Throughout November, our team scraped Twitter for tweets written about Mr. Trump and Vice President Mike Pence along with top Republican leaders Mitch McConnell and Paul Ryan. We also downloaded tweets containing the terms “GOP” and “Republican.” In total, we gathered and analyzed 455,777 tweets. In the last week of November, we scraped approximately 4,000 comments from the comments sections of four articles — two about Mr. Trump and two about the GOP — in The New York Times.

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In other words, Twitter users associate Mr. Trump with his controversial comments and actions, but not with the Republican Party or its major legislation.

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Third and finally, the Democratic Party needs to take forceful steps to brand the GOP as The Trump Party. He should not be portrayed as an aberration but as the face of conservatism and the core of the Republican Party. This means that every tweet, every controversial remark, and every Republican policy initiative needs to be tied directly to the president.
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I definitely can get behind this. The GOP is already starting to build the narrative that Trump was some kind of aberration. We need to tie Trump to the GOP like the albatross he should be, at least among less-informed voters.