My thoughts on the new President Obama ad ...

First, let me say I thought it is a good ad. It spells out exactly what this election is about ... a choice in the path America will follow.

But I wonder if the ad does exactly what I have long criticized about liberal thought.

Liberals trust and believe facts. We also trust and believe that reasoned arguments will win the day. And we, trust and believe that others trust and believe facts and will follow reasoned arguments to their logical conclusions. And liberals spend our time and resources on developing strong, fact-based arguments.

So our approach to communicating/arguing points goes something like this:

"Fact A + Fact B + Fact C will lead people to Liberal Conclusion X."

For example:

Fact A: Economists indicate that Consumer Demand drives 70% of the economy.

Fact B: The middle and working classes constitute 90+% of the U.S. population.

Fact C: Economists, and recent history, indicate that providing tax cuts for those with annual incomes greater than $250,000 does very little to affect Consumer Demand.

These facts will lead people to the only real strategy to boost economic activity ... putting money into the hands of the working and middle classes.

The problem is ... conservatives don't care about facts (unless they support their conclusion) and the apolitical and many "independents" are not paying close enough attention to follow/critically consider arguments ... they are too busy trying to "make it."

So when liberals "allow" people to arrive at their own conclusions, we lose the argument; whereas, conservatives spend their time and resources developing simple jinglistic bumper-sticker arguments, that require no (and in fact would not stand up to) critical thought.