Are you suggesting we should then not try and refute Trump's falsehoods if that only helps him?

No, I am not saying don't refute them. I am saying you don't refute them by repeating his language and repeating his claims. You refute them by undermining them, you refute them by understanding what you are doing and saying the opposite in positive terms not in negative terms.

Each of Trump's tweets is a strategy. He has four strategies. One, frame first, meaning get your understanding of the situation out there. Two, divert attention from things you don't want people to pay attention to, for example by attacking somebody else. Three, attack the messenger or assign blame to someone else and deflect it away from you, for example the press. Four, launch a trial balloon and say something outrageous, an extreme version of what you believe to see what the reaction is and if it isn't too bad you are in the clear.
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So you are saying people should not retweet Trump's tweets and use his language?

Yes, don't retweet him and don't use the language he uses. Use the language that conveys the truth. Truths are complicated. And seasoned reporters in every news outlet know that truths have the following structure: They have a history, a certain structure and if it is an important truth, there is a moral reason why it is important. And you need to tell what that moral reason is, with all its moral consequences. That is what a truth is. Reporters have to say those truths. And then if he says something that is false or is trying to deflect from it you report it in a sentence or two and then you go back to the truth.

You might report the tweet, or not, in a very short sentence and then you go back to the real news and state that what he wanted to do was not get you to think about the real news and here it is. Speak the real truth that he doesn't want people to hear before you report any tweet.