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RandySF

(59,436 posts)
Mon Feb 5, 2018, 12:21 PM Feb 2018

Doritos to make lady-friendly chips that dont crunch for women

Food and drinks giant PepsiCo — which owns Doritos — has claimed research has found women do not like to crunch loudly or lick their fingers when eating in front of others.

Global chief exec Indra Nooyi said: “Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public.

“You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.


“Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers.”

“It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon.”


https://nypost.com/2018/02/04/doritos-to-make-lady-friendly-chips-that-dont-crunch-for-women/

13 replies = new reply since forum marked as read
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Doritos to make lady-friendly chips that dont crunch for women (Original Post) RandySF Feb 2018 OP
Put a free pair of gloves in the bag dalton99a Feb 2018 #1
And make sure they're pink Ohiogal Feb 2018 #8
You read my mind...or vice-versa... dixiegrrrrl Feb 2018 #10
Lol. We also need to crumb-control for those Hortensis Feb 2018 #2
This'll make snacking in bed easier in the dark of the night Blue_Adept Feb 2018 #3
So if a guy eats them ... Odoreida Feb 2018 #4
Who Comes Up With This Stuff? Me. Feb 2018 #5
No crunch? Not chips. MineralMan Feb 2018 #6
They'd better not try this... 3catwoman3 Feb 2018 #9
I'm a lady and I love crunch. Weird, I wonder what the consistency dewsgirl Feb 2018 #7
The real questions: CakeGrrl Feb 2018 #11
They're probably driven by fear of women's teeth crunching...well...something ELSE... Ken Burch Feb 2018 #12
i could maybe get into a Doritos-flavored gum, if it comes to that 0rganism Feb 2018 #13

dixiegrrrrl

(60,010 posts)
10. You read my mind...or vice-versa...
Mon Feb 5, 2018, 06:00 PM
Feb 2018

Good chance they will, just to keep "consumers" from being confused and grabbing the wrong bag.

"OH my god!!! I ate the MALE chips by mistake!"

Blue_Adept

(6,402 posts)
3. This'll make snacking in bed easier in the dark of the night
Mon Feb 5, 2018, 12:27 PM
Feb 2018

I know the general idea and marketing will get crapped on, but there is truth to it - because commercials and movies have LONG made women eating a highly sexual thing for all kinds of food in order to sell them to both sexes.

CakeGrrl

(10,611 posts)
11. The real questions:
Mon Feb 5, 2018, 06:03 PM
Feb 2018

Who are the people who are offended by a woman crunching chips;

and

What research have they done to determine that enough women CARE about the crunching noises they make?


This sounds too close to "Real women don't make eating noises in public!"

0rganism

(23,975 posts)
13. i could maybe get into a Doritos-flavored gum, if it comes to that
Mon Feb 5, 2018, 06:10 PM
Feb 2018

but i do feel like this is the answer to the wrong question -- why are women self-conscious about public crunching and crumb-snorting? could the market imbalance be rectified with a "free your eating habits" ad campaign? no we get a whole new product line for women only.

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