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Cyrano

(15,060 posts)
Sun Mar 18, 2018, 09:08 AM Mar 2018

Facebook, psychological profiling, and our elections

Over the next few days and weeks, you're going to be hearing a lot about a company named Cambridge Analytica which used data from Facebook to influence elections.

It's a complex story, but one that explains how Trump won enough votes in blue-leaning states to win the electoral vote.

Basically, data was gathered on Facebook from a few thousand people who took "quizzes" on that site. The purpose of the quizzes was to build psychological profiles that indicated traits such as intelligence, likes, dislikes, political preferences and much more. Added to these profiles of people who took the "quiz" were all of their "likes." And that produced a database of an an astounding 50 million people.

Those in the database were targeted during the 2016 election with ads customized to their profiles and intended to influence their votes.

This is just a quick summary, but the details, and the full horror of this story will be all over the news this coming week.

It seems that mind-control has arrived big time. Facebook has been weaponized and it's time for it to go away.

Here's the link to the story in Today's NY Times.

https://www.nytimes.com/2018/03/17/us/politics/cambridge-analytica-trump-campaign.html

16 replies = new reply since forum marked as read
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Facebook, psychological profiling, and our elections (Original Post) Cyrano Mar 2018 OP
Why should Facebook have to "go away" . . . MousePlayingDaffodil Mar 2018 #1
How is it not mind control, as you put it? backtoblue Mar 2018 #3
I'll happily concede that it is "mind control," whatever that means . . . MousePlayingDaffodil Mar 2018 #11
fakebook is a dangerous mind control company. fakebook ads, likes, quizes etc. need to be completely democratisphere Mar 2018 #2
K&R. Truth! KY_EnviroGuy Mar 2018 #6
Yep. Cyrano Mar 2018 #7
Appreciate that perspective. KY_EnviroGuy Mar 2018 #13
People should get the hell off facebook. milestogo Mar 2018 #12
Pay attention because this will keep happening. yardwork Mar 2018 #4
I have "oodles" of family who use Facebook, when I bring this stuff up blueinredohio Mar 2018 #5
Excellent articles on this in The Guardian, too. KY_EnviroGuy Mar 2018 #8
Yes, the scope of this story is broad and deep Cyrano Mar 2018 #10
K, R, and bookmarked! Nt Anon-C Mar 2018 #9
Competition Johnny2X2X Mar 2018 #14
It would need to be run by monks with vows of poverty Cyrano Mar 2018 #15
I agree LeftInTX Mar 2018 #16
1. Why should Facebook have to "go away" . . .
Sun Mar 18, 2018, 09:18 AM
Mar 2018

. . . just because some people -- well, a lot of people -- are incapable of discernment and susceptible to "mind control," as you put it?

Maybe it isn't Facebook and its ilk that need to be rethought. Maybe, instead, it is the notion of universal suffrage that should be rethought. That is to say, if it's necessary to get rid of Facebook and the like in order to protect the American people from themselves, maybe the real issue is that the American people aren't actually fit to govern themselves. Maybe there should be a serious debate about that.

11. I'll happily concede that it is "mind control," whatever that means . . .
Sun Mar 18, 2018, 09:55 AM
Mar 2018

And I'll happily concede that it is "evil," whatever that means.

But we're not talking about a situation where millions of American voters were physically kidnapped and subjected to literal brainwashing or whatever over a period of weeks or months or years. We're talking about people reading headlines, or the first few lines of a fake story, on a social media website and choosing to believe such things to be "true," because what they were reading fit in with their preexisting (mis)conceptions.

At the same time, plenty of people saw the same stuff and dismissed it out of hand. Presumably you did, no?. I use Facebook -- I like Facebook; for instance, it allows me and my wife a convenient and non-obtrusive way to keep apprised of the comings and goings of our daughter and son-in-law, who live out of state -- and I suppose I never even noticed that there even were links to "news" stories on the page.

My point remains: maybe a people who can be so easily "mind controlled" by self-evident nonsense and obviously false political propaganda, just because it fits in so well with their preexisting dimwitted view of the world, aren't fit to govern themselves in the first place.

Regardless, it would appear that, this time around, the Russians caught us wrong-footed. Well, bravo to them, then, I guess. We must do better. If crimes were committed along the way, they should prosecuted. If it is determined -- and of course this is the case, whether or not Mueller will choose ultimately to say this to the American people -- that Trump and/or his people were active participants in the operation, the country can decide, politically, what should be done about it.

Otherwise, you either believe in self-government or you don't (or, I suppose, you are skeptical of it). Personally, when I survey the lay of the political and social landscape, I have no problem saying that Trump is pretty much what this country deserves, at this point.

democratisphere

(17,235 posts)
2. fakebook is a dangerous mind control company. fakebook ads, likes, quizes etc. need to be completely
Sun Mar 18, 2018, 09:24 AM
Mar 2018

eliminated and replaced with a paid subscription service. Data collection on anyone should not be allowed. fakebook was instrumental in getting drumpf elected making them an enemy of the Democratic Party.

KY_EnviroGuy

(14,494 posts)
6. K&R. Truth!
Sun Mar 18, 2018, 09:37 AM
Mar 2018

I also worry about the effects on our formative youth - there's the real danger long-term.

..........

Cyrano

(15,060 posts)
7. Yep.
Sun Mar 18, 2018, 09:44 AM
Mar 2018

Last edited Sun Mar 18, 2018, 10:26 AM - Edit history (1)

Many are naive enough to believe that they are talking only to their "friends," and post their entire lives online.

"See ya, Trudy. I'll be gone for a week. Key in the flower pot."

A post like this could/would lead to a burglary. But the darker side of Facebook has shown us how putting information about ourselves online can cost us our freedom. And anyone who thinks our freedoms are not in danger under Trump is a fool.

KY_EnviroGuy

(14,494 posts)
13. Appreciate that perspective.
Sun Mar 18, 2018, 10:13 AM
Mar 2018

I don't use social media (other than read a few experts I trust on Twitter), and so will talk with my family about those risks.

The most corrosive effects to me is the slow removal of old-fashioned face-to-face, honest kitchen table communications. The plutocrats prefer we stay in a little box and communicate only in ways they can influence or completely control. Sadly, they also control most all of our main-stream media.

Build fences and divide and conquer, isolate and instill fear - right out of the plutocrat's playbook.

blueinredohio

(6,797 posts)
5. I have "oodles" of family who use Facebook, when I bring this stuff up
Sun Mar 18, 2018, 09:32 AM
Mar 2018

they say well I only read posts from family or I don't pay attention to that stuff it doesn't affect me. AAARG!!

KY_EnviroGuy

(14,494 posts)
8. Excellent articles on this in The Guardian, too.
Sun Mar 18, 2018, 09:48 AM
Mar 2018

The Cambridge Analytica Files from The Guardian UK.
See: https://www.theguardian.com/news/series/cambridge-analytica-files

This is a great series I'm still trying to digest (it's a head-spinner).

For example,
See: https://www.theguardian.com/news/2018/mar/17/cambridge-analytica-facebook-influence-us-election
(snip)
Documents seen by the Observer, and confirmed by a Facebook statement, show that by late 2015 the company had found out that information had been harvested on an unprecedented scale. However, at the time it failed to alert users and took only limited steps to recover and secure the private information of more than 50 million individuals.

----------------
Also see: https://www.theguardian.com/news/2018/mar/17/data-war-whistleblower-christopher-wylie-faceook-nix-bannon-trump
‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower"

Cyrano

(15,060 posts)
10. Yes, the scope of this story is broad and deep
Sun Mar 18, 2018, 09:54 AM
Mar 2018

And it's going to take a while for it to be fully understood. Hopefully, Rachel, a great "explainer," will cover this.

Interesting how Steve Bannon keeps turning up under every rock.

Johnny2X2X

(19,114 posts)
14. Competition
Sun Mar 18, 2018, 10:23 AM
Mar 2018

We need a platform that is the anti Facebook. A social media site that doesn’t sell data and whose advertising is more random. One committed to protecting privacy and freedom.

You could market it as the anti Facebook and people would join just for that.

Cyrano

(15,060 posts)
15. It would need to be run by monks with vows of poverty
Sun Mar 18, 2018, 10:51 AM
Mar 2018

And even then, it would be subject to malicious hackers.

Seems that humanity wasn't prepared for online social media. But there's no putting that genie back in the bottle.

LeftInTX

(25,556 posts)
16. I agree
Sun Mar 18, 2018, 11:36 AM
Mar 2018

But Facebook should do something about those apps/quizzes that take over your life. I won't engage in anything that is going to require me to sign my life away!

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