$0.75 about how much Cambridge Analytica paid per voter in bid to micro-target their minds

$0.75 – about how much Cambridge Analytica paid per voter in bid to micro-target their minds, internal docs reveal

Cambridge Analytica bought psychological profiles on individual US voters, costing roughly 75 cents to $5 apiece, each crafted using personal information plundered from millions of Facebook accounts, according to revealed internal documents.

Over the course of the past two weeks, whistleblower Chris Wylie has made a series of claims against his former employer, Cambridge Analytica, and its parent organizations SCL Elections and SCL Group.

He has alleged CA drafted in university academic Dr Aleksander Kogan to help micro-target voters using their personal information harvested from Facebook, and that the Vote Leave campaign in the UK's Brexit referendum “cheated” election spending limits by funneling money to Canadian political ad campaign biz AggregateIQ through a number of smaller groups.

Cambridge Analytica has denied using Facebook-sourced information in its work for Donald Trump's US election campaign, and dubbed the allegations against it as "completely unfounded conspiracy theories."

A set of internal CA files released Thursday by Britain's House of Commons’ Digital, Culture, Media and Sport Select Committee includes contracts and email exchanges, plus micro-targeting strategies and case studies boasting of the organization's influence in previous international campaigns.

http://www.theregister.co.uk/2018/03/30/cambridge_analytica_contract_details/