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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsIHOB ?
IHOP goes IHOB in social media blitz to draw the post-breakfast burger crowdWhen IHOP said it would be tweaking its name to IHOB, the news immediately went viral. Some thought the new letter stood for bitcoin, others thought breakfast or brunch.
But IHOP, made famous for its Rooty Tooty Fresh and Fruity pancakes is now the international house of burgers, at least for a while.
The marketing gimmick was launched last week and the meaning of new acronym revealed Monday to highlight a push by the breakfast chain to capture more of the hamburger crowd, which it already serves with a full menu.
And at least in terms of cutting through the social media clatter it has been a smash success. The tweet announcing the name change had more over 5 billion impressions last week, and IHOb was one of the top trending topics on Twitter on Monday morning.
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IHOB ? (Original Post)
left-of-center2012
Jun 2018
OP
dembotoz
(16,820 posts)1. burgers????? someone goes to and ihop for burgers?
been to an ihop well over a 100 times.....had a dear dear friend who loved the place and they had coupons.....
every sunday we would alternate dennys, ihop maybe a bakers square......we never ordered a burger.
not sure i even saw a burger ever ordered outside of the picky eater kids who only eat plain cheeseburgers when they go out to eat.
like a traditional deli selling pork
Sailor65x1
(554 posts)2. First, Toys R Us closes...
And now this
NightWatcher
(39,343 posts)3. They should be IHOSoakingUpAlcoholBecauseTheWaffleHouseIsTooFarADrive
It serves breakfast 24/7, to accommodate people who's bodies have no idea of what time of day it fucking is. They soak up alcohol, that's all.
left-of-center2012
(34,195 posts)4. They do dinner too
I used to go to the IHOP in Long Beach, CA, back in the 1980's for dinner.
They had traditional 'dinner' menu items.
Food was great and prices reasonable
kentuck
(111,107 posts)5. No more Pancakes....just Beer...
International House of Beer...