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Research Finds Tipping Point for Large-scale Social Change
From https://www.asc.upenn.edu/news-events/news/research-finds-tipping-point-large-scale-social-change
Research Finds Tipping Point for Large-scale Social Change
When organizations turn a blind eye to sexual harassment in the workplace, how many people need to take a stand before the behavior is no longer seen as normal?
According to a new paper published to be published tomorrow in Science (link is external), there is a quantifiable answer: roughly 25% of people need to take a stand before large-scale social change occurs. This idea of a social tipping point applies to standards in the workplace, and any type of movement or initiative.
Online, people develop norms about everything from what type of content is acceptable to post on social media, to how civil or uncivil to be in their language. We have recently seen how public attitudes can and do shift on issues like gay marriage, gun laws, or race and gender equality, as well as what beliefs are or aren’t publicly acceptable to voice.
Over the past 50 years, many studies of organizations and community change have attempted to identify the critical size needed for a tipping point, purely based on observation. These studies have speculated that tipping points can range anywhere between 10% and 40%.
...
When organizations turn a blind eye to sexual harassment in the workplace, how many people need to take a stand before the behavior is no longer seen as normal?
According to a new paper published to be published tomorrow in Science (link is external), there is a quantifiable answer: roughly 25% of people need to take a stand before large-scale social change occurs. This idea of a social tipping point applies to standards in the workplace, and any type of movement or initiative.
Online, people develop norms about everything from what type of content is acceptable to post on social media, to how civil or uncivil to be in their language. We have recently seen how public attitudes can and do shift on issues like gay marriage, gun laws, or race and gender equality, as well as what beliefs are or aren’t publicly acceptable to voice.
Over the past 50 years, many studies of organizations and community change have attempted to identify the critical size needed for a tipping point, purely based on observation. These studies have speculated that tipping points can range anywhere between 10% and 40%.
...
More at link.
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