Breitbart traffic declines for seventh straight month

The once-dominant site is suffering after the departure of founder Steve Bannon, but retains a core of MAGA-aligned readers.

By JASON SCHWARTZ 06/16/2018 06:36 AM EDT

Breitbart’s traffic declined in May for the seventh straight month, according to comScore metrics, bringing the site to its lowest level of readership since January 2015, and half of what it was a year ago.

Since the ouster of former executive chairman Steve Bannon in January, the site has been forced to search for a new identity, and, like other ideological publishers, has been pinched by changes to Facebook’s algorithms in January. Its current slide began in November, though, three months after Bannon was forced out of his top advisor role in the White House, but two months before he left Breitbart.

In May, Breitbart registered 6.4 million unique visitors, according to comScore, compared to 12.1 million in May 2017 and 13.7 million as recently as November.

Breitbart spokesperson Alexandra Preate said that the site’s traffic is actually up recently: "Over the last month, our traffic is up in every metric we measure, from page views to unique readers to time on site to new readers," she said.

Breitbart declined to share those numbers.

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https://www.politico.com/story/2018/06/16/breitbart-traffic-declining-trump-bannon-649571