his voters are numb to the outrageousness

Trump's winning, cynical plan
Jim VandeHei, Mike Allen3 hours ago
https://www.axios.com/donald-trump-political-polarization-norms-polling-reelection-62630b4f-6924-4140-9da8-72ea2300e560.html?utm_source=twitter&utm_medium=twsocialshare&utm_campaign=organic

An odd paradox in defining this moment in politics: The more President Trump does, says and tweets outrageous things, the more his critics go bananas and the better he does in the polls.

The big picture: Our parallel universes are spinning farther apart. The coverage (and much of the reality) is a White House in chaos, and an erratic president improvising as his own policy adviser, chief of staff, comms director and tweeter-in-chief.

<<snip>>

Trump thinks he has found a winning formula, his advisers tell Axios. And he might be right:
The more he trashes Mueller, and the more he trashes the media and the media trashes him, the more Republicans want to have his back.

And the more casual viewers see everything like the Russia probe as messy and muddy, not just Trump.
Our politics are becoming ever more tribal, and his voters are numb to the outrageousness.
It's arguably the most cynical strategy imaginable. But that doesn’t mean it can’t be successful politically.

Be smart: The rise in Trump’s numbers, and the shrinking Democratic advantage in House races, are reinforcing Trump’s worship of his own instincts on policy.

Except many of these choices may make his reelection even more dependent on his worshipful base, and less appealing to swing voters.

It’s a circular political strategy that relies on ignoring independent voters, and assuming they won’t turn out.