MoviePass will limit customers to three movies per month, keep prices the same

Ben Tobin, USA TODAY Published 11:05 a.m. ET Aug. 6, 2018 | Updated 1:54 p.m. ET Aug. 6, 2018

MoviePass is continuing to make changes amidst its cash struggles.

The once-red-hot ticketing service will now limit customers to seeing three movies a month, according to a company press release. This change will take effect Aug. 15.

Currently, MoviePass subscribers can see one movie a day for $9.95 a month. However, 85 percent of these customers see three or fewer movies a month, MoviePass CEO Mitch Lowe said in the release, and his company is now focusing on those customers.

"While most of our loyal subscribers shared the passion for this new accessible movie experience and experimented fairly, the fact is that a small number have used our business model to a point where it was compromising the business’ long-term stability," Lowe said. "As is true with any new company, we’ve evolved to accommodate what has become an unprecedented phenomenon."

The release also announced that MoviePass will not be raising its prices to $14.95 per month and will not limit users' access to new releases – two things the company said it would do last week.

-snip-