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UTUSN

(70,695 posts)
Fri Aug 24, 2018, 12:51 PM Aug 2018

Something I don't know about Planters mixed nuts?!1 "WingNut" ad campaign.

This started when the local radio wingnut talk show host sent an e-mail saying, "Thought about you (your "Wingnut" thing)" - how I refer to all Rightwingers as "wingnuts." So I Googled and there are all these graphics of "Mr Peanut" pushing the WingNut meme. Since "wingnut" has a literal nuts-&-bolts connotation, they seem to be going out of their way to associate with the less prevalent meaning. Will be doing the Wiki to see whether the owners are of the Home Depot/Hobby Lobby/ChikFilA kind of thing.

*************QUOTE***********

Mr Peanut
@MrPeanut
He satisfied your cravings for over a century. Now he’s here to help with everything else. Meet your new WingNut – Planters' own Mr. Peanut.

*********UNQUOTE**********






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UTUSN

(70,695 posts)
4. Benefit of the doubt. But the graphics are fairly explicit. The owners are all corporations (Kraft,
Fri Aug 24, 2018, 01:02 PM
Aug 2018

Standard Brands, Nabisco, Kraft, Heinz... No mention of politics.

@MrPeanut "When does a #WingNut have your back?"



**********from Wiki:

Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster. Obici turned peddler within a few years, using a horse and wagon, and calling himself "The Peanut Specialist". In 1906, Obici entered a partnership with Mario Peruzzi, the soon to be owner of Planters. Peruzzi had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded. Amedeo Obici believed that prices and first profits were as important as repeat business, focusing his operation on quality and brand name for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company. By 1913, Obici had moved to Suffolk, Virginia, the peanut capital of the world, and opened Planters' first mass production plant and facility there.[2] It was acquired by Standard Brands in 1960. In 1981, Standard Brands merged with Nabisco Brands, which was acquired by Kraft Foods in 2000. Kraft subsequently merged with the H.J. Heinz Company to form Kraft Heinz in 2015.[3]

Advertising taglines have included:

"The Nickel Lunch!" – peanuts/peanut bars (1930s–1940s)
"Planters is the word for (good) Peanuts." (Various products – 1950s)
"Peanut butter with a crunch." (P.B. Crisps – 1992)
"Relax. Go Nuts." (Deluxe Mixed Nuts – 1997)
"Put Out the Good Stuff." (Various Products – 2003)
"Instinctively Good." (Various Products – 2007)
"Naturally Remarkable." (Various Products - 2011)
Deliciously NUT-RITIOUS." (UK range - 2016)

**********UNQUOTE*************





lunasun

(21,646 posts)
2. Well, he always did look like a 1%er so maybe he is a wing nut too
Fri Aug 24, 2018, 12:59 PM
Aug 2018

Also why the change from brown to bright yellow ? Brown peanut too brown for some?

JHB

(37,160 posts)
5. Bolder, brighter, more noticeable color?
Fri Aug 24, 2018, 01:03 PM
Aug 2018

And less likely to be comparable to a turd?



I am not wise to the ways of ad execs

lunasun

(21,646 posts)
6. As long as they don't start to dye the peanuts bright yellow !!
Fri Aug 24, 2018, 01:04 PM
Aug 2018

Remember red pistachios ugh it was to hide blemish
The disappearance of red-dyed pistachios can be directly traced to the growth of domestic pistachio production in the United States. Prior to the 1970s, pistachios were imported from Iran and other Middle Eastern countries to the United States. In addition to mottled markings on the pistachio shells from drying, these imported pistachios generally had a host of unappetizing stains and discolorations due to traditional harvesting methods in which the pistachios were not hulled and washed immediately after harvest.

So Middle Eastern producers and exporters took to dying their product red. The few American pistachio producers at the time followed their imported counterparts and began to dye their product as well, if only because Americans were used to seeing these bright red-pink nuts.
https://www.thespruceeats.com/red-pistachios-overview-1807049

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