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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsSomething I don't know about Planters mixed nuts?!1 "WingNut" ad campaign.
This started when the local radio wingnut talk show host sent an e-mail saying, "Thought about you (your "Wingnut" thing)" - how I refer to all Rightwingers as "wingnuts." So I Googled and there are all these graphics of "Mr Peanut" pushing the WingNut meme. Since "wingnut" has a literal nuts-&-bolts connotation, they seem to be going out of their way to associate with the less prevalent meaning. Will be doing the Wiki to see whether the owners are of the Home Depot/Hobby Lobby/ChikFilA kind of thing.
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@MrPeanut
He satisfied your cravings for over a century. Now hes here to help with everything else. Meet your new WingNut Planters' own Mr. Peanut.
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RockRaven
(14,967 posts)Girard442
(6,072 posts)I kid you not. Didn't know they grew on trees, did you? Explains a lot.
http://www.missouribotanicalgarden.org/PlantFinder/PlantFinderDetails.aspx?kempercode=a896
UTUSN
(70,695 posts)Standard Brands, Nabisco, Kraft, Heinz... No mention of politics.
**********from Wiki:
Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster. Obici turned peddler within a few years, using a horse and wagon, and calling himself "The Peanut Specialist". In 1906, Obici entered a partnership with Mario Peruzzi, the soon to be owner of Planters. Peruzzi had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded. Amedeo Obici believed that prices and first profits were as important as repeat business, focusing his operation on quality and brand name for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company. By 1913, Obici had moved to Suffolk, Virginia, the peanut capital of the world, and opened Planters' first mass production plant and facility there.[2] It was acquired by Standard Brands in 1960. In 1981, Standard Brands merged with Nabisco Brands, which was acquired by Kraft Foods in 2000. Kraft subsequently merged with the H.J. Heinz Company to form Kraft Heinz in 2015.[3]
Advertising taglines have included:
"The Nickel Lunch!" peanuts/peanut bars (1930s1940s)
"Planters is the word for (good) Peanuts." (Various products 1950s)
"Peanut butter with a crunch." (P.B. Crisps 1992)
"Relax. Go Nuts." (Deluxe Mixed Nuts 1997)
"Put Out the Good Stuff." (Various Products 2003)
"Instinctively Good." (Various Products 2007)
"Naturally Remarkable." (Various Products - 2011)
Deliciously NUT-RITIOUS." (UK range - 2016)
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lunasun
(21,646 posts)Also why the change from brown to bright yellow ? Brown peanut too brown for some?
JHB
(37,160 posts)And less likely to be comparable to a turd?
I am not wise to the ways of ad execs
lunasun
(21,646 posts)Remember red pistachios ugh it was to hide blemish
The disappearance of red-dyed pistachios can be directly traced to the growth of domestic pistachio production in the United States. Prior to the 1970s, pistachios were imported from Iran and other Middle Eastern countries to the United States. In addition to mottled markings on the pistachio shells from drying, these imported pistachios generally had a host of unappetizing stains and discolorations due to traditional harvesting methods in which the pistachios were not hulled and washed immediately after harvest.
So Middle Eastern producers and exporters took to dying their product red. The few American pistachio producers at the time followed their imported counterparts and began to dye their product as well, if only because Americans were used to seeing these bright red-pink nuts.
https://www.thespruceeats.com/red-pistachios-overview-1807049