"Millions Lost: Rush Limbaugh Continues To Be Bad For Business" at Media Matters

Millions Lost: Rush Limbaugh Continues To Be Bad For Business

by ANGELO CARUSONE at Media Matters

http://www.mediamatters.org/blog/2012/08/10/millions-lost-rush-limbaugh-continues-to-be-bad/189239

"SNIP........................................

Dickey made news when Cumulus last reported earnings in May when he said that the Limbaugh advertiser efforts lost his company millions of dollars in the first and second quarters, but indicated that things would be back to normal in June. Limbaugh's defenders heralded Dickey's projection as proof that the efforts to hold Rush Limbaugh accountable had failed. Back then, I analyzed the report and explained why Dickey's prediction would likely prove inaccurate.

As it turns out, my analysis was correct. Things did not return to normal in June. On yesterday's call, Dickey informed investors that he anticipated the drag on business to continue for at least another six months to a year.

Dickey has good reason to anticipate a continued drag.

First, Limbaugh's advertiser troubles are far from over.

........................................SNIP"