Jeans giant Levi Strauss has announced it will begin to campaign for tighter gun control.

The firm could not “stand by silently when it comes to issues that threaten the very fabric of the communities where we live and work," the firm's president and chief executive, Chip Bergh said.

"Americans "shouldn’t have to live in fear of gun violence," he wrote on the Fortune website, adding that “while taking a stand can be unpopular with some, doing nothing is no longer an option”.

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He said: “The stakes could not be higher. On an average day, 96 Americans are killed by guns, and hundreds more are wounded. Most are suicides or unintentional shootings. Our nation’s gun homicide rate is more than 25 times the average rate of other high-income countries.”

https://www.independent.co.uk/news/world/americas/us-politics/levi-strauss-gun-control-chris-bergh-everytown-a8523831.html