According to Edison Trends, a digital commerce research company: “Nike sales grew 31% from Sunday through Tuesday over Labor Day this year, besting 2017’s comparative 17% increase.”

The sportswear giant released the first version of its ad on Monday, the Labor Day holiday. It featured the quarterback and the slogan: “Believe in something. Even if it means sacrificing everything. Just do it.”

Kaepernick, 30, has been without a team since opting out of his San Francisco 49ers contract in March 2017. In 2016 he was an originator of protests by NFL players, targeting racial injustice and police brutality, which often involve kneeling during the pre-game playing of the national anthem.

Donald Trump has made the protests a key part of his appeal to his base, arguing that the players are disrespecting the anthem, the US flag and the military.


https://www.theguardian.com/sport/2018/sep/08/colin-kaepernick-nike-ad-sales-up