There was a study a few years back that showed the difference between where conservatives and liberals got their news. The study showed that over 70% of conservatives got their news from one source, Fox News while liberals tended to split their information gathering over about 6 sources. To me, this explained two things, one being why Fox News was consistently getting higher ratings than other cable networks. If you had a consistent viewership of 70% or more of a demographic, you are going to beat out networks that are split up into groups of 20% or less. Secondly, why conservatives seemed always to have, not only the same ideas, but very similar ways of expressing them, and seemingly all the same point at which they were not able to discuss a topic past a certain point. When you get your information from only one source you aren't going to get any kind of complexity or nuance.

The emergence of Drudge, Breitbart, WND, and other sites, plus right wing radio, which preceded Fox, led to a coordination of talking points and what Bill Maher, Jon Stewart, and others called the right wing media bubble. Drudge would aggregate stories from wherever (right wing blogs, Fox, or radio shows) then Fox would report the information with the same cadence and syntax throughout the day across their line up. Then Fox would be quoted by other sources as "reporting a story" which would sometimes even break into the mainstream media. The point of the cycle however, has always been to maintain a singular narrative aimed at viewers which presented Fox and other right wing outlets as news, and EVERYTHING ELSE as "liberal media".

Trump used this as well as put it on steroids, to the point that even things reported on Fox that don't fall in line with his desires are questioned. Then right wingers project onto liberals and moderates that what the rest of us are watching, is what is false, and only they are watching the truth. It parallels a cult.