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mac56

(17,572 posts) Fri Sep 14, 2018, 05:57 PM Sep 2018

2 replies

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How's that working out? (Original Post) mac56 Sep 2018 OP

(102,304 posts)

1. He's a good looking, charismatic guy. Nike knows what they are doing on this.

Fri Sep 14, 2018, 06:01 PM

Sep 2018

They are obviously benefiting from the good PR as well (no one is talking slave labor, after all), but this was a good move for multiple reasons.

(23,738 posts)

2. They would have had a pretty good idea as to how their customers would react before they ran the ads

Fri Sep 14, 2018, 06:25 PM

Sep 2018

Very few giant corporations spend big money based on 'gut instinct' or guesses.

At least not if they plan to stick around for a while.