Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

ProudLib72

(17,984 posts)
Sat Sep 15, 2018, 10:57 PM Sep 2018

Why 95.8% of Female Newscasters Have the Same Hair

Hair isn’t the only way in which women are held to high aesthetic standards on TV, but it’s one of the most shapeable — and ubiquitous — elements of the newscaster uniform. So what are the so-called rules of on-air hair? Anchors, reporters, and industry experts interviewed for this piece laid them out: Wear your hair down, in a smooth style that hits at the collarbone or above. Updos and complicated styles are a no, as are drastic color changes. Youthful appearance is key (better dye those grays away!). A bit of wave is okay (and increasingly popular at some stations), but ringlets and kinky curls are not.

It's not just perception, either. Researchers at the University of Texas, Austin, analyzed more than 400 publicity images for local broadcast journalists and found that 95.8 percent of female anchors and reporters had smooth hair. About two-thirds had short or medium-length cuts. Nearly half of the women were blond. Zero had gray hair. Just one black woman in the UT study sample wore her natural curls.

The style standards are a result of longstanding requirements that female reporters not only do their jobs, but “fulfill larger audience expectations of what women are supposed to look like,” says Mary Angela Bock, a UT assistant professor and lead author of the study. That ideal look “is stereotypically heteronormative, not overly sexy, and predictable.”

Sometimes, anchors’ contracts even go as far as explicitly preventing women from changing their appearance without a manager’s approval. Stations frequently hire consultants to help increase viewership, and they make recommendations on hairstyles in addition to news segments and set design.

More: https://www.instyle.com/hair/secret-beauty-rules-of-television-talking-heads


Hair, there, and everywhere.
39 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Why 95.8% of Female Newscasters Have the Same Hair (Original Post) ProudLib72 Sep 2018 OP
The hair doesn't bug me as much as the sleeveless, low-cut tops. The Velveteen Ocelot Sep 2018 #1
I agree 100% Velveteen Ocelot! Ohiogal Sep 2018 #2
I also agree Quemado Sep 2018 #5
I don't disagree and wonder if the article is expecting us to extrapolate ProudLib72 Sep 2018 #6
i have noticed this also, female anchor wear body contouring dresses Demovictory9 Sep 2018 #7
Same here PatSeg Sep 2018 #12
The women are freezing. The reason the thermostats are set so low dates from the time only men... Hekate Sep 2018 #19
Yes PatSeg Sep 2018 #24
:) I'm fine with the tops as long as they don't distract Hortensis Sep 2018 #30
To be fair, there are a lot of repressed rightwing Christians as well mythology Sep 2018 #33
:) Sure are. But probably those unable to focus Hortensis Sep 2018 #34
Bilge is bilge, and truth is truth, regardless of hairdo The Genealogist Sep 2018 #3
The anchors are often pushed to be sexy. Some in a classy way...some in the Barbie doll way (Fox) Lucky Luciano Sep 2018 #4
What is wrong with the way she is dressed? I don't know who she is, but amywalk Sep 2018 #9
Nothing wrong. Lucky Luciano Sep 2018 #10
Clothing styles and hair and make up are pretty standard BigmanPigman Sep 2018 #8
I'm going to start paying more attention when I watch the news ProudLib72 Sep 2018 #11
I went to art school to become a fashion illustrator BigmanPigman Sep 2018 #15
And the irony is PatSeg Sep 2018 #13
I'm uncomfortable criticizing radical noodle Sep 2018 #14
Rachel Maddow has unique style FakeNoose Sep 2018 #16
That's not wavy muriel_volestrangler Sep 2018 #17
and she never wears anything but that black suit Raine Sep 2018 #20
Black blazers NastyRiffraff Sep 2018 #35
I doubt that my Wife and I are the only ones to notice that her eylashes have grown dramatically 3_Limes Sep 2018 #25
I bet the makeup people are fighting over the right to put her together ProudLib72 Sep 2018 #29
Rachel Maddow busts all these "rules" splendidly. I like the female panelists on MSNBC as well... Hekate Sep 2018 #18
Name one of the "rules" in the OP she busts (nt) muriel_volestrangler Sep 2018 #21
Rachel Maddow has a deliberately androgynous appearance. In life outside the newsroom... Hekate Sep 2018 #22
So, none of the "rules" in the OP muriel_volestrangler Sep 2018 #23
To Me RobinA Sep 2018 #37
The OP is about smooth, collar length or above, non grey hair muriel_volestrangler Sep 2018 #38
You should read the first half of the article ProudLib72 Sep 2018 #39
Yep, that's what I heard too about her clothes! PearliePoo2 Sep 2018 #28
Gives me one in my a**. n/t rzemanfl Sep 2018 #26
Rachel mentioned the other night Bayard Sep 2018 #27
No one mentioned foxie female 'newscasters' empedocles Sep 2018 #31
How does Ali Velshi fit into this? Sneederbunk Sep 2018 #32
Does she work for a local TV station? (nt) muriel_volestrangler Sep 2018 #36

The Velveteen Ocelot

(115,719 posts)
1. The hair doesn't bug me as much as the sleeveless, low-cut tops.
Sat Sep 15, 2018, 11:00 PM
Sep 2018

The men wear traditional, professional business clothes but the women wear outfits that would be more appropriate for a party or an evening at a night club. Why are they not allowed to dress professionally like their male counterparts?

Quemado

(1,262 posts)
5. I also agree
Sat Sep 15, 2018, 11:28 PM
Sep 2018

There seems to be a requirement that women newscasters must wear tight and revealing clothing.

As a side note, I used to work in a job where my manager’s manager, who was in her late 40’s, wore cocktail dresses to work.

ProudLib72

(17,984 posts)
6. I don't disagree and wonder if the article is expecting us to extrapolate
Sat Sep 15, 2018, 11:38 PM
Sep 2018

Demanding a certain haircut is part of the demand for a certain look, and that look includes attire.

Demovictory9

(32,457 posts)
7. i have noticed this also, female anchor wear body contouring dresses
Sat Sep 15, 2018, 11:59 PM
Sep 2018

sleeveless low cut, lots of leg showing. men are in suits. why arent the women in female business attire

PatSeg

(47,482 posts)
12. Same here
Sun Sep 16, 2018, 01:37 AM
Sep 2018

It drives me nuts. The men look professional, whereas the women look like they are going to a cocktail party. Watching them, I figure either the men are roasting to death or the women are freezing.

The news caster's appearance should be understated and not distract from the story. If I'm noticing what someone is wearing or their hairstyle, the odds are I'm not hearing what they are saying.

Hekate

(90,708 posts)
19. The women are freezing. The reason the thermostats are set so low dates from the time only men...
Sun Sep 16, 2018, 04:46 AM
Sep 2018

...(or mostly men) were working in offices and newsbuildings, and men wore suits.

PatSeg

(47,482 posts)
24. Yes
Sun Sep 16, 2018, 10:23 AM
Sep 2018

I kind of figured that and in the meantime, it is probably male viewers who want to see women in skimpy outfits delivering the news.

Hortensis

(58,785 posts)
30. :) I'm fine with the tops as long as they don't distract
Sun Sep 16, 2018, 12:11 PM
Sep 2018

from the story. The only ones riveted by a glimpse should be repressed Muslim males fresh in from very different societies. Same for hair and makeup.

That hackneyed Barbie doll hair worn as a don't-take-me-too-seriously offset to intelligence and gravitas, and especially by women it really doesn't suit, does offend me. This has putdown stamped all over it. I'm not the audience demanding this, and I don't believe people who do dominate, even if this Stepford style has come to be expected.

They broke the 40 barrier, but are still fighting the 50 and 60. Look at this one. She's a woman with an intelligent and distinctive face doing a job that requires intelligence and that should benefit from dignity and distinction. She is also 57 years old and unfortunately has to try to look far younger and less like a serious woman with all this Miss U.S.A. "I really do want world peace!" hair.

Being able to look like serious, mature women, allowing anchors who wish to offload pounds of demeaning and high-maintenance hair, still requires more sexist and ageist barriers to be smashed.

Hortensis

(58,785 posts)
34. :) Sure are. But probably those unable to focus
Sun Sep 16, 2018, 02:06 PM
Sep 2018

on the news because of agitation over bare arms are a very small minority. Of course, there are still some enraged by seeing women in good jobs at all. Wonder if wearing grocery bags over their upper halves would help at all with those?

Lucky Luciano

(11,257 posts)
4. The anchors are often pushed to be sexy. Some in a classy way...some in the Barbie doll way (Fox)
Sat Sep 15, 2018, 11:26 PM
Sep 2018

“That ideal look “is stereotypically heteronormative, not overly sexy, and predictable.”


Liz Cho is ridiculously sexy...though I never watch the news on TV...I did walk past tv news in the gym and did a double take.


amywalk

(254 posts)
9. What is wrong with the way she is dressed? I don't know who she is, but
Sun Sep 16, 2018, 12:38 AM
Sep 2018

She looks very well dressed and on the conservative side.

BigmanPigman

(51,608 posts)
8. Clothing styles and hair and make up are pretty standard
Sun Sep 16, 2018, 12:14 AM
Sep 2018

for most US newscasters. Women wear sleeveless dresses in the middle of winter. Men wear jackets and ties in the middle of summer. All the men have the same haircut as do all the women. The difference is "how comfortable are they?". Women have been complaining for years that the men who run the shows do for the most part have air conditioned sets so they don't sweat through their lined jackets while the women have blankets and shawls by their feet to grab the second they go to commercial since they freeze in winter and summer.

Make-up with false eyelashes is the norm, no matter how uncomfortable while men aren't encouraged to grow mustaches and other types of modern facial hair. It is about trying to be middle of the road and modern yet not offensive. I think the anchors on the morning shows look slightly different than the afternoon and evening shows. Fux Ruse on the other hand looks like their own little island of long haired blonds with lots of leg...appeals to their audience which is white and older.

ProudLib72

(17,984 posts)
11. I'm going to start paying more attention when I watch the news
Sun Sep 16, 2018, 12:55 AM
Sep 2018

I'm usually more interested in what is being reported on than what the reporter looks like. Having said that, there have been instances when a reporter stands out because what he or she is wearing seems out of place on the program.

BigmanPigman

(51,608 posts)
15. I went to art school to become a fashion illustrator
Sun Sep 16, 2018, 02:29 AM
Sep 2018

and dressed the mannequins and did visual displays at Macy's as my first and second careers before I became a teacher. I am naturally a very visual person and can tell the year of an older movie by the hair, clothes and cars. I usually am correct within 3 years of the actual date. Sometimes I wish I didn't notice a lot since so much is pretty unappealing and distracts me.

PatSeg

(47,482 posts)
13. And the irony is
Sun Sep 16, 2018, 01:45 AM
Sep 2018

the one female news host who doesn't play by these rules is Rachel Maddow and she blows all the others away.

I often thought that the women in their skimpy outfits and short sleeves must be freezing, while their male counterparts look very comfortable with long sleeve shirts, suit jackets, and ties. It is not a fashion show, it is the NEWS and I don't tune in to see what someone is wearing.

radical noodle

(8,000 posts)
14. I'm uncomfortable criticizing
Sun Sep 16, 2018, 02:04 AM
Sep 2018

the hair, makeup or clothing styles of female newscasters or talk show hosts unless I am sure they are forced to wear them.

FakeNoose

(32,641 posts)
16. Rachel Maddow has unique style
Sun Sep 16, 2018, 02:54 AM
Sep 2018


Short, wavy hair and minimal make-up that's very becoming to her.
She's quite different and unique in a way that I like.

muriel_volestrangler

(101,320 posts)
17. That's not wavy
Sun Sep 16, 2018, 04:37 AM
Sep 2018

She fits the OP - not blond (but it says slightly under half are blond), but smooth, short or medium, not grey, and anyway "a bit wavy is OK" ). So that's the 'standard'.

NastyRiffraff

(12,448 posts)
35. Black blazers
Sun Sep 16, 2018, 02:23 PM
Sep 2018

She may well wear jeans; she rarely stands up. As a matter of fact, men sitting down may wear jeans with a suit jacket.

3_Limes

(363 posts)
25. I doubt that my Wife and I are the only ones to notice that her eylashes have grown dramatically
Sun Sep 16, 2018, 11:11 AM
Sep 2018

in the last few weeks. (But maybe we are.) Not hair exactly, but I think it's in the same domain.

(And her makeup changes quite a bit from show to show. What's up w/ that?)



ProudLib72

(17,984 posts)
29. I bet the makeup people are fighting over the right to put her together
Sun Sep 16, 2018, 11:57 AM
Sep 2018

Either that, or there are different makeup people on different days of the week? It would be interesting to find out how much input Rachel gives them or if she just lets them try out new ideas.

Hekate

(90,708 posts)
18. Rachel Maddow busts all these "rules" splendidly. I like the female panelists on MSNBC as well...
Sun Sep 16, 2018, 04:42 AM
Sep 2018

Intelligent, interesting, well grounded in their subject matter.

Fashion-wise, I have particularly noted the wide variety of hairstyles among the African American women on MSNBC in the past couple of years. I was surprised at first because as the OP notes, TV news shows equal uniformity of appearance. However, I think they look great in all their variety.

Hekate

(90,708 posts)
22. Rachel Maddow has a deliberately androgynous appearance. In life outside the newsroom...
Sun Sep 16, 2018, 05:16 AM
Sep 2018

...she wears no makeup, and heavy-rimmed glasses instead of contact lenses. Her hair is not just short, it is boyishly short, and when I have seen her on things like Steven Colbert's show, it is combed to emphasize it. In the newsroom, it is a bit more fluffed out.

As a condition of her employment, iirc, she agreed to be feminized for the camera, and to that end she submits to a makeup artist and wears contacts. The makeup artist is probably who fluffs out her hair as well. She does not and will not wear dresses or blouses. She has a self-chosen uniform that she keeps in her office: a selection of women's dark suit-jackets worn with (again, iirc) a selection of tank tops, over blue jeans. Nowhere else does she wear those jackets.

She's an out lesbian and frequently (by tv newsroom standards) and casually mentions her wife Susan.

I never heard her on the radio, where she got her start, but I have followed her career at MSNBC with interest, and read a few in-depth bios of her early on. I like bright people with inquiring minds and depth to their knowledge, and she is all of those. She is exceedingly bright, and neither flaunts it nor hides it.

I find her very unusual in that world.

muriel_volestrangler

(101,320 posts)
23. So, none of the "rules" in the OP
Sun Sep 16, 2018, 06:30 AM
Sep 2018

It sounds like she too goes for the "not too young, no grey, business-like" appearance the article says is the norm when anchoring.

Maybe you're mistaking her personality and work for what the article is about - hair.

RobinA

(9,893 posts)
37. To Me
Sun Sep 16, 2018, 06:06 PM
Sep 2018

she looks nothing like the average female anchor. In my market (Philadelphia), anyway. No hairstyle that looks lacquered, no sleeveless low cut bosom-enhancing sheath, no blonde... I’ve noticed that in smaller markets the anchor females tend to look less like figures from the wax museum.

muriel_volestrangler

(101,320 posts)
38. The OP is about smooth, collar length or above, non grey hair
Sun Sep 16, 2018, 06:14 PM
Sep 2018

Yes, it says nearly half of those looked at are blonde; but that means slightly more than half aren't. So Rachel fits the bill.

ProudLib72

(17,984 posts)
39. You should read the first half of the article
Sun Sep 16, 2018, 06:50 PM
Sep 2018

It's about a 22 year old reporter who was getting ignored until the station manager told her to cut her hair so she would look 'older'. And that's the thing: female anchors need to be 'older' but not 'too old'. They need to look 'good' but not 'too sexy'. Compare Rachel to Lawrence. Lawrence doesn't have to dye his hair, but I bet Rachel dyes hers. It's the slight differences that add up to the constraints on women anchors that do not apply to men.

PearliePoo2

(7,768 posts)
28. Yep, that's what I heard too about her clothes!
Sun Sep 16, 2018, 11:49 AM
Sep 2018

Below the desk, where the camera will never go, she's in blue jeans and sneakers! She is so cool!

I first heard her on 'Air America' and sat up straight! Who is this brilliant woman? I checked her out and I've been in love with her ever since! I tried to never miss her show!

We need 'Air America', or something similar, again. Now more than ever!



Bayard

(22,075 posts)
27. Rachel mentioned the other night
Sun Sep 16, 2018, 11:33 AM
Sep 2018

She's worn the same $10 jackets for years. Refreshing. And btw--the eyelashes are fake. I'd say one more thing her makeup artist insisted on, and they look good on her.

I do see Joy and Andrea are almost always sleeveless, Joy often with a bit of cleavage showing.

Latest Discussions»General Discussion»Why 95.8% of Female Newsc...