The measure bans automated accounts from pretending to be real people in order to "incentivize a purchase or sale of goods or services in a commercial transaction or to influence a vote in an election," effective July 1, 2019. Automated accounts will still be able to interact with users, but they will have to disclose that they are not, in fact, humans, according to NBC.

They can't hide in the fine print either; the bill states that disclosures must be "clear, conspicuous, and reasonably designed," which means it will probably have to appear in the bot's Twitter bio or Facebook profile, for example.

For smaller platforms, however, this law won't apply. According to the bill, "online platform" means a website or application that has 10 million or more unique monthly visitors from the US for a majority of months over the previous year.

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Instead, you might see more clear signage from reputable businesses that have embraced chatbots. Especially as companies test artificial intelligence for customer service purposes, like Google's Duplex.