Cambridge Analytica isn't around to bail out Colorado Republicans in 2018

By Eric Boehlert - October 2, 2018

The tainted data mining firm helped the GOP flip the Colorado Senate in 2014.

Cambridge Analytica, the disgraced data mining firm that helped propel Trump to the White House in 2016, scored one of its first big political wins in Colorado in 2014.

Two years before Jared Kushner brought the firm into the Trump campaign, the now-notorious company helped Republicans win control of the Colorado Senate by creating personality and psychological profiles of 136,00 voters in the state, which allowed the GOP to specifically target people prior to going to the polls.

Cambridge Analytica pocketed more than $400,000 in payments from Colorado Republicans, who hired the company to focus on five state Senate races back in 2014, in districts 16, 19, 20, 22, and 24. Republicans won three of those races and gained control of the General Assembly’s upper chamber for the first time in a decade.

In one of the contests that Cambridge Analytica was hired for, Republican candidate Beth Martinez Humenik won by just 900 votes. She defeated Democrat Judy Solano. “My race was supposed to be the safe race,” Solano recently recalled, after hearing about Cambridge Analytica’s involvement in the 2014 race.

https://shareblue.com/cambridge-analytica-colorado-republican-senate-races/