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Interest Groups Compete for Trump's TV Attention
Lobbyists say they encourage clients to advertise on Fox News programs the president is known to watch
WASHINGTON—An ethanol group in a high-stakes battle with the oil industry devised its television advertising strategy with a single viewer in mind: President Trump.
Its 30-second commercial with an Iowa corn farmer arguing for a higher percentage of ethanol in gasoline has been in rotation on Fox News since July.
“We know he watches, so this is a good way for him to see it’s something the heartland wants,” said Leigh Claffey, spokeswoman for Growth Energy, which last week began running a new ad noting Mr. Trump’s commitment to the issue.
https://www.wsj.com/articles/interest-groups-compete-for-trumps-tv-attention-1539015374?redirect=amp#click=https://t.co/w2KQ0Pbl22
WASHINGTON—An ethanol group in a high-stakes battle with the oil industry devised its television advertising strategy with a single viewer in mind: President Trump.
Its 30-second commercial with an Iowa corn farmer arguing for a higher percentage of ethanol in gasoline has been in rotation on Fox News since July.
“We know he watches, so this is a good way for him to see it’s something the heartland wants,” said Leigh Claffey, spokeswoman for Growth Energy, which last week began running a new ad noting Mr. Trump’s commitment to the issue.
https://www.wsj.com/articles/interest-groups-compete-for-trumps-tv-attention-1539015374?redirect=amp#click=https://t.co/w2KQ0Pbl22
