Timothy Egan, NYT: Romney the Unknowable

Ten days from now, some of the world’s best-paid magicians of image and narrative will unveil a reboot of a most unfathomable man, Willard Mitt Romney, a 2012 model with a shelf life of barely two months.

The Republican National Convention will mark the fourth time in 18 years, dating to a losing Senate race in 1994, that a Team Romney has tried to construct a Brand Romney. This problem of who he is, Romney acknowledged last year, has plagued him ever since he became a public figure.

In focus groups, he’s described as a tin man, a shell, an empty suit, vacuous, a multimillionaire in mom jeans. And that’s from supporters.

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A few weeks ago, Brian Williams of NBC News asked Romney if he was “unknowable to us.” Great question. Romney chuckled, that nervous stage laugh, and said voters will likely wait until the debates to discern his character. Fat chance. Better to chase fireflies with a thimble, for the true Romney is a phantom — lost long ago to reinventions and calculations.