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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsFacebook hired firm with 'in-house fake news shop' to combat PR crisis
Facebook hired firm with 'in-house fake news shop' to combat PR crisis
Facebooks ties to Definers Public Affairs, first reported on Wednesday in The New York Times, sparked widespread criticism and accusations of hypocrisy.
The conservative lobbying firm that Facebook hired in the midst of an October 2017 public relations crisis about Russian disinformation included what one former employee told NBC News was an in-house fake news shop as part of its operations.
Facebooks ties to the lobbying firm, Definers Public Affairs, were first reported on Wednesday in The New York Times, which detailed how the group aimed to discredit activist protesters [of Facebook], in part by linking them to liberal financier George Soros, who has become the subject of widespread right-wing conspiracy theories for his philanthropy work.
The report resulted in widespread criticism and accusations of hypocrisy by Facebook for its use of a lobbying firm that pushed narratives on behalf of its clients disguised as news articles. And some of the firms more inflammatory political ads for other clients were removed by Facebook itself for violating its advertising policies.
... snip
The revelation highlights how public relations firms like Definers have been able to move beyond efforts to seed stories in the press on behalf of their clients and can now promote their own articles on Facebook in the guise of news, just as Russia promoted misinformation and divisive political rhetoric through disguised media publications. And now it turns out that Facebook was not just the platform for this kind of opposition work, but had actually hired a practitioner to do so on its behalf.
More: https://www.nbcnews.com/tech/tech-news/facebook-hired-firm-house-fake-news-shop-combat-pr-crisis-n936591?cid=sm_npd_nn_tw_ma
Facebooks ties to Definers Public Affairs, first reported on Wednesday in The New York Times, sparked widespread criticism and accusations of hypocrisy.
The conservative lobbying firm that Facebook hired in the midst of an October 2017 public relations crisis about Russian disinformation included what one former employee told NBC News was an in-house fake news shop as part of its operations.
Facebooks ties to the lobbying firm, Definers Public Affairs, were first reported on Wednesday in The New York Times, which detailed how the group aimed to discredit activist protesters [of Facebook], in part by linking them to liberal financier George Soros, who has become the subject of widespread right-wing conspiracy theories for his philanthropy work.
The report resulted in widespread criticism and accusations of hypocrisy by Facebook for its use of a lobbying firm that pushed narratives on behalf of its clients disguised as news articles. And some of the firms more inflammatory political ads for other clients were removed by Facebook itself for violating its advertising policies.
... snip
The revelation highlights how public relations firms like Definers have been able to move beyond efforts to seed stories in the press on behalf of their clients and can now promote their own articles on Facebook in the guise of news, just as Russia promoted misinformation and divisive political rhetoric through disguised media publications. And now it turns out that Facebook was not just the platform for this kind of opposition work, but had actually hired a practitioner to do so on its behalf.
More: https://www.nbcnews.com/tech/tech-news/facebook-hired-firm-house-fake-news-shop-combat-pr-crisis-n936591?cid=sm_npd_nn_tw_ma
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Facebook hired firm with 'in-house fake news shop' to combat PR crisis (Original Post)
MelissaB
Nov 2018
OP
MelissaB
(16,420 posts)1. another small snip
Last month, while the social media giant was still working with Definers, Facebook removed some of NTK Networks political ads for violating Facebooks advertising policies, including one with the headline: Are These Liberal Billionaires the Biggest Threat to Americans Second Amendment Rights?
Other NTK Network ads attacking Democrats from earlier in 2018 were removed for running without a Paid For By label, according to Facebooks ad database.
...
Definers received a $3.3 million contract in the first quarter of 2018 from Facebook, according to government documents.
Facebook did not respond when asked if the company was aware of NTK Networks existence, or its role in seeding news coverage that attacked clients enemies and pushed client narratives on its platform, while the companies worked together.
Other NTK Network ads attacking Democrats from earlier in 2018 were removed for running without a Paid For By label, according to Facebooks ad database.
...
Definers received a $3.3 million contract in the first quarter of 2018 from Facebook, according to government documents.
Facebook did not respond when asked if the company was aware of NTK Networks existence, or its role in seeding news coverage that attacked clients enemies and pushed client narratives on its platform, while the companies worked together.
FSogol
(45,555 posts)2. K & R. n/t
Stare Decisis
(229 posts)3. This is why I never invested in Facebook
because I believe the first, or second, or third mousetrap will not ultimately be the best one. Something will come along and topple it, if it does not just topple itself first. It is a net negative to the world IMO. Facebook is a timesuck, an argument starter, a marriage threatener, a propaganda outlet, and a piece of advice-if you have not talked to someone since high school, leave it in the past.
MelissaB
(16,420 posts)4. Your piece of advice is spot on!
Most people from high school, I wish I never friended.