Super Bowl ad maybe?

I see what you are doing here.

Recommended.

I'd guess the only losses are from the "Rape Prevention PSA's are Insulting to Me!" demographic.

The irony is that they're marketing to a demographic that doesn't have enough testosterone to shave.

Nope. It's audience is adult men and women who shave plenty

Is that what you are trying to say?

about prepubescent and adolescent girls being some of the meanest creatures on the planet but who bully and persecute in every way EXCEPT physically.

That's getting dangerously close to the "soy boy" crap so beloved by right-wing nutcases.

Thanks for posting, demmiblue!

I love the ad. But holy shit those comments are absolutely fucking sick. Incels, 4chan morons, and possible Russian bots flooding it. Sure these are the same idiots that would rape someone given the chance.

I didn't think many youngsters watched it. They usually come from that toxic dump known as 4chan

All Kavanaugh men will hate it..

This is the next step for our country, Toxic Masculinity is literally killing us. Of course the traditionalists will fight it tooth and nail, but our culture needs to redefine what it means to be a man.

It was featuring all the different ways to use it for individual needs and one of them was "rocking those heels"!!!!
It showed a man (not in drag, btw) in spandex capris with super high heels on a dance floor!

I was impressed.

I tried to do a quick Google search for it just now, but couldn't find it.

Glad to see ads acknowledging different brands of masculinity in positive terms.



on edit: typo

Running a little low on razors, anyway!

An ad does not change that one bit.

that they are trying to rip off women.

from self proclaimed "masculine males" who don't like their masculinity to be in question....

Like James Woods, saying that it was "nice to see gillette jumping on the men are horrible bandwagon." My first response, was "just because you're horrible it doesn't follow logically that men are horrible," but when someone takes that kind of comment personally you have to wonder if it's a guilty conscience.

by the mere illustration of equality. Every time. Even if from their sacred cow of a Free Market whose hooves they lick for respect and admiration.

Unfortunately, there are still too many Neanderthals out there who don't understand that "being PC" is just right-wing code for being a decent human being.

It's pretty sad that so many of them never aspire to be anything more than racist, sexist, aggressive assholes.

Bad behavior has no gender. Adding racial or gender qualifiers to bad behavior only creates division. Youtube likes/dislike numbers bear this out. A lot of people don't appreciate being lectured to on moral issues from multinational corporations and Hollywood elites.

A White dominated corporate entity telling Black men "they need to do better" shows their blind spot regarding race.

than it does white men. You has a sad.

The ad does the opposite of it's intended goal. It is not bringing people together. It is alienating the very people it is trying reach.

having issues.

The men it's trying to reach are those who respect women, but are afraid to confront other men on their toxic masculinity.

It never intended to appeal to those men who are clueless to their own toxic masculinity.

Those men are demonstrating to everyone else, with their responses, just how systemic toxic masculinity is.

"virtue signaling."

it seems like they are "over represented."

Complaining when POC are represented in ads is usually something that the caucasian Right Wing complains about.

Interesting.

Link to tweet

Did it achieve that goal? No it did not. It failed. Virtue signaling is not a substitute for an effective program. I see this happening more and more in business and politics. An entity puts out a failed product or service then blames the consumer for not embracing it rather than taking responsibility for it's failure. Shaming consumers or voters is not a valid marketing strategy. It's never worked and it never will.

Link to tweet

Annoying incels and MRA's does nothing to help women facing discrimination. It makes it worse. If the goal is to feed your ego and feel superior to basement dwelling man babies who can't get laid it was a success. If your goal is to make women feel safe and end discrimination it is a failure.

Last edited Fri Jan 18, 2019, 02:34 PM - Edit history (1)

Especially at ANY acknowledgement of cultural misogyny.

Where does that come from?

You are really on a campaign against this ad, aren't you?

Why?

Well well. Outed.

Seems to have worked on that level.

They would say:

"llegal behavior has no race. Adding racial qualifiers to policing only creates division.

Youtube likes/dislike number on videos praising police officers bear this out. A lot of people don't appreciate being lectured to on moral issues from violent groups like BLM and Hollywood elites."

Never mind.

So we can sell more product.

Gets people talking/tweeting/posting about the brand.

Last edited Fri Jan 18, 2019, 10:46 PM - Edit history (2)

Are you offended by it?

It sounds very dismissive of people who like the message, like they are being had because they think it's powerful.

The same apply to those who were moved by these ads as well?

This touched me deeply. It was like watching scenes from my life.