General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsIt's time to "like" Gillette's new ad.
https://www.bostonglobe.com/metro/2019/01/15/gillette-has-new-out-condemning-toxic-masculinity-and-sparking-backlash/BixD6ttx5l3ugYiXXgDqUL/story.htmlThe ad from the company, which is owned by Procter & Gamble and headquartered in Boston, uses its decades-old tagline, The Best a Man Can Get, to question toxic masculinity and urge todays generation of men to demonstrate values of respect, accountability, and role-modeling, according to a press release.
....
Though it had racked up more than 3 million views on YouTube since its publication Sunday, the ad had more than 250,000 dislikes by YouTube users.
LAS14
(13,783 posts)GoCubsGo
(32,097 posts)Self-explanatory. Unfortunately, the outnumber the by more than 2 to 1. The incels have taken over. Don't read the comments, unless you enjoy being disgusted.
LAS14
(13,783 posts)... I did that, and then posted that URL in my OP, and Lo! There were the thumbs up and thumbs down! But then I edited again, so there wouldn't be two video links, and they went away. Ain't technology wonderful.
Blaukraut
(5,695 posts)InAbLuEsTaTe
(24,123 posts)Delphinus
(11,842 posts)understand the vitriol of the comments on YouTube - wow!
InAbLuEsTaTe
(24,123 posts)Bettie
(16,132 posts)but jeez, just suggesting that men can act like decent human beings seems to be extremely uncomfortable for a lot of men.
smirkymonkey
(63,221 posts)What is so offensive about that? Unless you are a total asshole. Never mind. I answered my own question. ((sigh))
nuxvomica
(12,451 posts)I had never even thought about it before. But this piece deserves it.
malaise
(269,219 posts)Rec
Pacifist Patriot
(24,654 posts)The ad is one hell of a shaving mirror.
InAbLuEsTaTe
(24,123 posts)RockaFowler
(7,429 posts)He's one of the many "men" who are disliking this video.
Oh and the troll himself Clay Travis from Fox Sports is also condemning the ad. Why?? Because he likes to troll
Link to tweet
frogmarch
(12,160 posts)The woman haters and bullies must be out in full force on YT.
LAS14
(13,783 posts)...to post a URL that would take you there, but it just comes up with the video every time.
Response to frogmarch (Reply #10)
progressoid This message was self-deleted by its author.
progressoid
(50,000 posts)149K Likes
462K Dislikes
area51
(11,928 posts)RockaFowler
(7,429 posts)Link to tweet
renate
(13,776 posts)mastermind
(229 posts)bullwinkle428
(20,631 posts)I was just there long enough to click on "like".
CurtEastPoint
(18,668 posts)LAS14
(13,783 posts)but I only got a link to the video itself... Couldn't thumbs up.
Response to LAS14 (Reply #17)
LAS14 This message was self-deleted by its author.
BlueStater
(7,596 posts)I liked the video, but it's going take a lot more than that before the "likes" come anywhere close to the "dislikes".
RainCaster
(10,928 posts)The unemployable MAGAt
IronLionZion
(45,563 posts)P&G's other brands if you don't want to buy Gillette:
Always menstrual hygiene products
Ariel laundry detergent
Bounty paper towels, sold in the United States and Canada
Charmin bathroom tissue and moist towelettes
Crest toothpaste
Clancy's Potato Chips, Stackerz, etc...
Dawn dishwashing
Downy fabric softener and dryer sheets
Fairy washing up liquid
Febreze odor eliminator
Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
Head & Shoulders shampoo
Olay personal and beauty products
Oral-B inter-dental products, such as Oral-B Glide
Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[2]
Pantene haircare products
SK-II beauty products
Tide laundry detergents and products
Vicks cough and cold products
It should be noted that their stock has gone up the last 2 days and they are in a largely consumer staples recession-proof industry for those who want to invest in the company.
dsc
(52,169 posts)BTW I actually do shave some.
IronLionZion
(45,563 posts)some of my relatives and friends have beards
Seriously, not swiping at people with beards, just douchebags.
LAS14
(13,783 posts)... counting you multiple times? Maybe that's an edge the right wing has.... less of a sense of fairness. Of course, my left-wing self did try it three or four times....
Response to LAS14 (Original post)
merryberry Spam deleted by MIR Team
LanternWaste
(37,748 posts)And this has the broflakes (or GOPipo as they're called in TX) as triggered as the multiracial couple in the Cheerios ad a few years back.
(Privet, peshchernyye lyudi. Kak pozhivayet tvoya svyashchennaya korova?)
Shrike47
(6,913 posts)He also explained how it would probably cause a sharp drop in sales. He talked about they were insulting at least half of their potential market. After a while, it sounded like he was discussing D T and the way he insults more than half his constituents.
SunSeeker
(51,745 posts)What a bunch of stupid misogynists. They're offended by an ad that suggests men should not condone bullying and sexual harassment.
RainCaster
(10,928 posts)They have every right
TygrBright
(20,773 posts)NotHardly
(1,062 posts)WOW
Moostache
(9,897 posts)It is a positive message about accountability and setting an example that young people or children can and SHOULD emulate. Of course that triggers the broflake crowd, they can't handle anything that is not echo chamber repeating the message of entitlement and privilege on a loop.
Real men can handle and show emotions beyond the poles.
Real men seek relationships with women not conquests or subjugations.
Real men know the difference between consent and assault.
Real men understand the value of saying something in the face of bullies or evil people.
Real men abide others who can help them grow by showing them a reflection of themself, especially when that reflection is uncomfortable or challenges assumptions.
Real men can watch that Gillette ad and understand the meaning of it, insecure little boys cannot.
Alea
(706 posts)Are we kicking men with beards out of the big tent now? Sorry, maybe the point is going over my head. Is Gillette, a company that wants to sell razors, saying buy more razors from us and shave off your toxic masculinity? Some of the nicest, gentlest men I've known have beards. Many of them democrats. I love men with beards and haven't seen any toxic masculinity exuding from any of them. I'm sure there's assholes with and without beards, so why is this so big?
Flame me if you want. I'm just trying to understand.
Glimmer of Hope
(5,823 posts)Honeycombe8
(37,648 posts)Don't know how you got that. It shows men with and w/o beards and some growth. It's not about that at all.
I, too, don't see how that relates to shaving. But I think it's aiming at the new generation...for them to think "Hey, there's another way. I'm one of the new guys. I'm not like the old, sleazy guys. I'm cool. I'm hip. I use Gillette."
It's similar to showing a beautiful, fit woman using a face cream, and saying, "We are what we are! Make the most of being a woman!" So when I use the face cream, I see a celebrity's beautiful face looking back, and me "making the most of being a woman!" That's what the advertiser is hoping, anyway. Making the most of life has nothing to do with face cream, but that's advertising for you.
As long as it's a positive, social message, not founded in hatred or dislike or disrespect of others, it's fine. Who would object to that? Gillette trying to become associated with young men who are trying to be the best men they can be. It's advertising.
How about drinking Coca Cola to fill the world with love?
Honestly, the version I saw first must have been the short version because the one in the OP was longer and really conveyed the message better.
RainCaster
(10,928 posts)A gentle challenge to all men to be better than our stereotypes.
SunSeeker
(51,745 posts)Specifically, it says "boys will be boys" in response to bullying and sexual harassment is not the best a man can do. He can stand up to bullies and defend the tormented. THAT is a man at his best.
Capiche?
I don't know where you got the beard reference. That was not a message in the ad at all.
"I don't know where you got the beard reference"
I guess it being a gillette comercial, and seeing the man in the beginning of the video looking like he was about to shave off his beard, and only seeing the short version before I posted, made me think it was about shaving off that toxic masculinity. I didn't watch the long version in the OP thinking it was the one I already saw. The long version definitely conveys the message.
I have to wonder if at least some of the dislikes are from people that missed the point.
SunSeeker
(51,745 posts)The just went to YouTube to hit dislike because that's what Rush told them to do.
LanternWaste
(37,748 posts)First, point to a specific negative consequence of having a beard directly implied by the commercial.
Second, fail at doing so.
Third, rethink, re-evaluate and reconsider.
SunSeeker
(51,745 posts)Too bad it was attacked by misogynistic assholes.
LAS14
(13,783 posts)ailsagirl
(22,899 posts)Some don't care. I do.
progressoid
(50,000 posts)smirkymonkey
(63,221 posts)It just blows my mind that so many men (and a lot of women) could see an ad like this and feel "attacked" by it. Kind of makes you wonder what kind of people they really are.
LAS14
(13,783 posts)TJKatd
(73 posts)They reduce the price of their razors.
customerserviceguy
(25,183 posts)I don't get swayed by advertising, and this is no exception.
I preferred Gillette razors for years, then about a year ago, I got some from a company called Dorco. They last far longer than Gillette blades, and are considerably cheaper.
99.9% of advertising is pure BS, I have no reason to feel differently about this ad.
LAS14
(13,783 posts)ZX86
(1,428 posts)Giving lectures on ethical behavior? Seriously?
ehrnst
(32,640 posts)Do you have a bingo card you're trying to fill?
ehrnst
(32,640 posts)Wouldn't you say?
radicalliberal
(907 posts)... I am utterly amazed at the negative reaction to this ad. I've watched it for myself instead of allowing others to influence my opinion, which is that the short film I've watched is benign and uncontroversial in its content.
When I was in kindergarten, a boy about my age in the neighborhood once without provocation hit me on the head with a lead pipe. As a result, I had a tiny scar in my scalp for decades. That wasn't the only bullying I experienced. Five years ago when my wife and our two daughters were visiting my sister unaccompanied by me, my sister told them about other instances of violent bullying I experienced in my preteens. I was subjected to physical assault by bullies on several occasions. I was set upon by a gang of boys all of whom were bigger and physically stronger than I was. (I guess one of them wasn't enough. ) Once I was pushed out of a school bus window. I don't know if the bus was moving or not. I was amazed when my wife later told me what my sister had said to her and our daughters. I had no memory of those events because my mind had erased all memories of the attacks. In other words, I had experienced trauma. So, how could anyone object to a benign statement against bullying?
Regarding the message that women should be treated with respect: Both my sister and our mother were intellectuals. My mother was opposed to Jim Crow before World War II before there was even a civil rights movement. She stood up to her own mother -- who was a racist bigot, a segregationist. When she was in high school, my sister once went to school wearing a Star of David necklace to protest against the anti-Semitic bullying of a friend of hers. I could go on and on. Treating women with respect is controversial?
The angry critics of this benign ad only make themselves look bad. It's really disturbing.