A day after the video made national news, the story took several more turns after a concerted campaign to try to shield the youth from blame.
But the mainstream media’s coverage of the story failed to report the reason that a crowd of Indigenous people was on the National Mall in the first place — namely, that Friday was the one of the first national marches of Indigenous people since the 1970s....

By Saturday, the mainstream media picked up the story and were reporting on it as a disturbing example of a mob of young kids with the confidence to taunt Indigenous people. So how and why has the story shifted since then?

FIRST, Sandmann’s parents hired a well-connected public-relations firm in Louisville, which released a statement by Sandmann shifting blame for the confrontation to a small crowd of Black Israelites who were also near the Lincoln Memorial. This led the media to revise the narrative, using other video footage.