Chinese Authorities Threaten Theaters with 'Avengers: Endgame' Cancellation Over Rising Ticket Price

Avengers: Endgame advanced tickets have been a hot commodity in China, breaking the majority of pre-sale records in the market. The topic has become such a hot issue there, Chinese authorities are reportedly starting to crack down on price gouging practices by cinemas. According to a new report from Beijing Youth Daily (via South China Morning Post), theaters have started tacking on massive surcharges to the tickets, inflating them to around 300 yuan — or $45 — in value.

The report says authorities have since started telling theaters they're allowed to add surcharges and service fees not exceeding 10 percent of the ticket's total value otherwise they'll run the risk of being prohibited to show the Marvel Studios flick once it releases there on April 24th.

Avengers: Endgame has been performing admirably in advanced ticket sales, reportedly breaking the record held by Furious 8. The latest reports suggest Endgame has made upwards of ¥100m ($14.9m), topping the Fast & Furious franchise film by nearly ¥40m (~$6m).

Earlier in the week, ComicBook.com spoke with Exhibitor Relations' senior analyst Jeff Bock, who says if the movie comes in above expectations in China, it could very well be the highest-grossing film of all-time worldwide.


https://comicbook.com/marvel/2019/04/20/chinese-authorities-threaten-avengers-endgame-cancellation-over-ticket-prices/