When a promotional video for German camera maker Leica hit the web this week, it looked like a bold statement about the hard work done by photojournalists around the world. But the company is now distancing itself from the 5-minute video after Chinese social media users cried foul and the word “Leica” was banned on social media site Weibo. The problem? The dramatic video is set in 1989 during the Tiananmen Square pro-democracy protests that are forbidden to talk about in China.

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Leica has a presence in China not just selling cameras, but also through a partnership with Huawei building lenses for its smartphones. Support for Huawei in China has become a patriotic undertaking as the tech giant fights with western countries over potential espionage allegations in support of the Chinese government.

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With the 30th anniversary of the protests happening in just a few months, during June of this year, Chinese censors will no doubt be playing whac-a-mole with any content online that tries to recognize the anniversary.