On June 22, Kushner—who previously worked in his family’s New York real estate development company—unveiled his proposal. Entitled “Peace to Prosperity,” it reads somewhat like a glossy brochure for a proposed building development—perhaps unsurprising given the backgrounds of Kushner and Trump.

As developers are wont to do, Kushner paints a rosy future. “Generations of Palestinians have lived under adversity and loss, but the next chapter can be defined by freedom and dignity,” the proposal states.

The plan is premised on three tenets: “Unleashing economic potential, empowering the Palestinian people, and enhancing Palestinian governance.” It’s replete with buzzwords, charts, and tables. It promises investments in private enterprise, education, health care, and government in the Gaza Strip and West Bank. It features images of happy Palestinians, with minimal mention of Israel and no discussion of the state of Palestine.

Shockingly, it contains no political solution to the problem Kushner was tasked with solving. It doesn’t address the famously difficult questions that have doomed other peace proposals, like the status of the city of Jerusalem or Palestinians’ right of return. There’s no talk of what might be done with Israeli settlements in occupied territories, nor any discussion of borders at all. What it offers is a carrot and a warning:

If implemented, Peace to Prosperity will empower the Palestinian people to build the society that they have aspired to establish for generations. With the support of the international community, this vision is within reach. Ultimately, however, the power to unlock it lies in the hands of the Palestinian people. Only through peace can the Palestinians achieve prosperity.