Louis Vuitton welcomed Trump to the opening of its new factory. And yes, it was odd.

The president is radioactive. Entering his orbit means stepping into the white-hot heat of a brutal sun or into a deadly nuclear meltdown. Wherever he travels, Donald Trump is at the center of a volatile cloud of unknowable proportions.

Thursday afternoon, French businessman Bernard Arnault stepped into that cloud.

This isn’t the first Louis Vuitton factory in the United States, but this one was aligned with the Trump administration’s Pledge to America’s Workers — a fuzzy-math political initiative aimed at showcasing how much the federal government is doing to improve job opportunities for the average worker. So, after a fundraising luncheon in Fort Worth and before a campaign rally in Dallas, the president attended the factory’s ribbon-cutting, along with his daughter Ivanka, who is a presidential adviser and co-chair of the National Council for the American Worker.

He also brought along the U.S. ambassador to France, son-in-law Jared Kushner, former Texas governor and outgoing Energy Secretary Rick Perry, Labor secretary Gene Scalia and Commerce Secretary Wilbur Ross, which is quite a crowd for a factory that isn’t boasting any new technology and has a workforce smaller than some neighborhood supermarkets.

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