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Calgary agency gets Trump served with cease-and-desist letter for saying 'fake news'
How do you stop that guy in the Oval Office from confusing the American people with his incorrect use of the term fake news? You trademark it."
That's a line from a satirical video produced by a Calgary advertising agency that has partnered with the largest journalist organization in America to do just that — apply for a trademark on the term "fake news."
Together, Wax Partnership and the Florida Chapter of the Society of Professional Journalists have sent a cease-and-desist letter to U.S. President Donald Trump, saying his blatant misuse of the label is an attempt to discredit legitimate journalists.
https://www.cbc.ca/news/canada/calgary/trump-fake-news-trademark-calgary-wax-1.5333486
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