General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsEveryone Here Knows The Drug Commercials We See On The News Are Bribes Right?
If the drug and oil companies spend enough $$$$$$$$ on ads for pills we will never need, or "I am an energy voter" the "Media" won't do specials on climate change, or how much more we are paying for prescription drugs than the rest of the planet. My wife's medicine costs 10 times as much here as in other countries she travels to. Same bottle, same manufacture.
Nice little scam / shakedown they got going there.
Everyone here understands this right?
We had 4 Category 4 or Category 5 hurricanes a couple years ago and with months of storm coverage no one on CNN or MSNBC mentioned the fact that the Gulf of Mexico was up to 5 degrees warmer than normal and GLOBAL WARMING MADE THE STORMS WORSE.
Climate change / Global warming. Note even mentioned even when Harvey dumped 50 inches of rain on Houston in a couple days. All the water came from a hot tub that used to be just the gulf.
guillaumeb
(42,641 posts)The US is one of only two countries to allow this.
And yes, this advertising is meant to drive demand for their products.
Another reason that the US system is ranked 37th.
dooner
(1,217 posts)It makes no marketing/business sense to spend big ad dollars to reach a TV audience with a drug ad that is only appropriate for a very tiny fraction of the audience.
Even if you reached your target age demographic, what percentage of THAT audience would have the need for any particular drug? And how many people are really going to request a drug that was advertised on TV rather than the one Dr. is prescribing?
Take all of the people watching the ad, narrow it down to people with the problem/disease, and then narrow it down further to the people who will ask their doctor to prescribe it INSTEAD of the drug the Dr. is already prescribing. Then further narrow it down by the Dr.'s decision (which was most likely a done deal before any ad.)
How is this cost effective advertising/spending by the drug companies?
They aren't stupid enough to spend money trying to sell us a drug we don't need, so they must be selling or buying something (or somebody) else.
Raine
(30,541 posts)their plan and it seems to be working (for them).