Facebook is banning deepfake videos

Facebook is banning deepfake videos

Facebook’s new rules will still allow controversial fake videos like the one of Nancy Pelosi that made her appear to be drunk.

By Shirin Ghaffary at Vox

https://www.vox.com/recode/2020/1/7/21055024/facebook-ban-deepfake-video

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Facebook announced late Monday that it would ban “deepfakes,” which are AI-manipulated videos that distort reality, often simulating real people in fake situations.

The social media giant announced the changes in a company executive blog post, saying it will remove deepfakes and other types of heavily manipulated media from its platform.

Specifically, the company laid out two main criteria for removing content under the new rules. The first is that the company will remove content posted on Facebook if has been edited in ways that would “likely mislead someone into thinking a subject of the video said words that they did not actually say,” according to the post written by Monika Bickert, Facebook’s vice president of global policy management. Secondly, the platform will ban media if it’s the product of AI or machine learning that “merges, replaces, or superimposes content onto a video, making it appear to be authentic.”

Facebook came under fire last year for allowing a manipulated video of Speaker Nancy Pelosi that made it appear as though she was drunk by altering her speech to slur her words. At the time, Facebook said the video went through its fact-checking process, which does not require content to be true to be allowed on the platform. The company said it displayed a note with additional context about the video, telling users that it was false.

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