82% of the most influential pro-Reopening Twitter feeds are bots.

Russia’s 2016 campaign in support of Donald Trump included many different means of inserting false information into the national conversation. It featured ads on radio stations in key cities intended to suppress Black support for Hillary Clinton, faux local news sites filled with fabricated stories supporting Trump, and fake Black Lives Matters sites on Facebook meant to increase the fear of rural white voters. There were targeted ads that leveraged online tools to plant false stories directly into critical districts, and direct intrusion into voter databases that did … who knows what. But one key component of the 2016 campaign was a vast army of ‘bot’ accounts, managed by a team of Russian military hackers. That effort filled Twitter, Facebook, and other sites—and in the process became some of the most influential accounts in social media.

Now it appears that it’s happened again. A new study shows that when it comes to forcing workers to go back into offices, stores, and factories, almost half the online voices shouting for the “reopening of America” were, and are, bot accounts. Of the accounts that have tweeted most on this topic, more than half are bots. Of the most influential, almost all are bots. And behind the bots … is someone still unknown.

The report comes out of Carnegie Mellon University. Digging through over 200 million tweets discussing COVID-19 or the novel coronavirus, researchers focused in on the most influential accounts—those most active, most retweeted, and most liked. Out of the top 1,000 accounts, 62% are bots. Perhaps even more amazing: of the 50 most influential accounts on this topic, 82% are bots.

The bots may be numerous, but their message isn’t varied. They’re not being used to pass along accurate news about COVID-19, to encourage social distancing, or to support state government calls for preventive measures. In addition to pushing false cures, like Trump’s much-pushed hydroxychloroquine, and spreading general false information about the dangers of COVID-19, there’s one point where bots are driving the whole of social media. According to the report, they are “dominating conversations about ending stay-at-home orders and ‘reopening America.’”