Major retailers are joining the Blackout Tuesday movement

Instagram was flooded with posts of black squares Tuesday as social media users around the world participated in the so-called Blackout Tuesday protest.

The idea of this protest, which was thought up by workers in the music industry, is to pause business for the day to show solidarity with the Black Lives Matter movement after the death of George Floyd.

"It is a day to take a beat for an honest, reflective and productive conversation about what actions we need to collectively take to support the Black community," music executives Jamila Thomas and Brianna Agyemang, who are spearheading the initiative, wrote online.

Beginning early Tuesday, brands and retailers from around the world – including fast-fashion giant Boohoo and Rihanna's Savage x Fenty – jumped in on the Blackout Tuesday protest, sharing the black square on their Instagram feeds with the hashtag Blackout Tuesday. At the time of writing, there were nearly seven million posts listed under this hashtag on the platform.

https://www.msn.com/en-us/money/companies/major-retailers-are-joining-the-blackout-tuesday-movement/ar-BB14V3J8?li=BBnbfcN