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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsWhat the Lincoln Project Ad Makers Get About Voters (and What Dems Don't)
Politico
The Republicans of the Lincoln Project might have an advantage over Trumps left-leaning opponents.
By JOANNA WEISS
07/06/2020 08:08 AM EDT
100,000 Dead, an ad from the anti-Trump super PAC known as The Lincoln Project, comes at you like a miniature horror film. It starts with a shot of seven white body bags, detailed enough that you can see the outline of limbs underneath, and the voice of President Donald Trump at a press briefing in February. The nations Covid-19 caseload will soon be close to zero, Trump says; his words repeat in an increasingly distorted voice, as the camera pulls back to reveal row upon row of body bags in the shape of an American flag. New words land on the screen with audible thumps: 100,000 dead Americans. One wrong president. It ends with the faint sound of wind whistling, as if through a graveyard.
Down to the smallest detail, its a masterful nugget of compact filmmaking. And it helped draw attention to a renegade corps of Republican strategists, veterans of campaigns for George W. Bush, John McCain, and Mitt Romney, who are applying their attack-ad skills to their own partys presidentand going for the kill shot, every time. Mourning in America, their ad released in May, starts with a pointed reference to the Ronald Reagan slogan, then blames Trump for the full range of post-Covid despair, using images of hospital hallways, decrepit buildings and an upside-down flag. (Facebook slapped the ad with a partly false warning label, since it assigns Trump all of the blame for relief bills that were passed by the vast majority of Democrats in Congress.) Debt, released in late June, starts off like a History Channel documentary about the sacrifices made during World War II, and ends with an image of a Greatest Generation member, hooked up to a ventilator.
snip
The Republicans of the Lincoln Project might have an advantage over Trumps left-leaning opponents.
By JOANNA WEISS
07/06/2020 08:08 AM EDT
100,000 Dead, an ad from the anti-Trump super PAC known as The Lincoln Project, comes at you like a miniature horror film. It starts with a shot of seven white body bags, detailed enough that you can see the outline of limbs underneath, and the voice of President Donald Trump at a press briefing in February. The nations Covid-19 caseload will soon be close to zero, Trump says; his words repeat in an increasingly distorted voice, as the camera pulls back to reveal row upon row of body bags in the shape of an American flag. New words land on the screen with audible thumps: 100,000 dead Americans. One wrong president. It ends with the faint sound of wind whistling, as if through a graveyard.
Down to the smallest detail, its a masterful nugget of compact filmmaking. And it helped draw attention to a renegade corps of Republican strategists, veterans of campaigns for George W. Bush, John McCain, and Mitt Romney, who are applying their attack-ad skills to their own partys presidentand going for the kill shot, every time. Mourning in America, their ad released in May, starts with a pointed reference to the Ronald Reagan slogan, then blames Trump for the full range of post-Covid despair, using images of hospital hallways, decrepit buildings and an upside-down flag. (Facebook slapped the ad with a partly false warning label, since it assigns Trump all of the blame for relief bills that were passed by the vast majority of Democrats in Congress.) Debt, released in late June, starts off like a History Channel documentary about the sacrifices made during World War II, and ends with an image of a Greatest Generation member, hooked up to a ventilator.
snip
much more great political analysis at link
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What the Lincoln Project Ad Makers Get About Voters (and What Dems Don't) (Original Post)
JoeOtterbein
Jul 2020
OP
msongs
(67,453 posts)1. great political analysis? your forgot the link lol nt
Awsi Dooger
(14,565 posts)2. Link is on top of the OP
I totally agree with that piece. I've always imagined how effective Democratic ads would be if the other side were forging them.
Instead they have always been too rambling and too complicated, as if a check list of trying to squeeze in 10 meaningless points instead of 1 devastating one
Poiuyt
(18,130 posts)4. Here's the link:
dflprincess
(28,082 posts)3. I don't think the Democrats could run these ads
I think they are have more of an affect coming from disaffected Republicans.
That is not to say I wouldn't like to see the Democrats run some harder hitting commercials. Trump's campaign is running some really nasty ones.
Historic NY
(37,453 posts)5. There are others using that format it cheap, quick and effective...
Hekate
(90,837 posts)6. The whole thing is well worth reading. The author nails it.
I know Dems may have a hard time with the concepts, but The Lincoln Project knows their audience like the back of their hand, and will be very effective.
I do think we could learn from them.